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On August 5, 2010, a cave-in left thirty-three Chilean miners
trapped underground. The Chilean government embarked on a massive
rescue effort that is estimated to have cost between ten and twenty
million dollars. There is a puzzle here. Many mine safety measures
that would have been more cost effective had not been taken in
Chile earlier, either by the mining companies, the Chilean
government or by international donors. The Chilean story
illustrates a persistent puzzle: the identified lives effect. Human
beings show a greater inclination to assist persons and groups
identified as those at high risk of great harm than to assist
persons and groups who will suffer - or already suffer - similar
harm but are not identified as yet. The problem touches almost
every aspect of human life and politics: health, the environment,
the law. What can social and cognitive sciences teach us about the
origin and triggers of the effect? Philosophically and ethically,
is the effect a "bias" to be eliminated or is it morally justified?
What implications does the effect have for health care, law, the
environment and other practice domains? This volume is the first
book to tackle the effect from all necessary perspectives:
psychology, public health, law, ethics, and public policy.
'A must-read' Mark Manson We are living through a crisis of
distraction. Plans get sidetracked, friends are ignored, work never
seems to get done. Why does it feel like we're distracting our
lives away? In Indistractable, behavioural designer Nir Eyal
reveals the hidden psychology driving you to distraction.
Empowering and optimistic, this is the book that will help you
design your time, realise your ambitions, and live the life you
really want. 'If you value your time, your focus or your
relationships, this book is essential reading' Jonathan Haidt,
author of The Righteous Mind 'A guide to staying focused in an age
of constant distraction' Guardian 'Exactly what most of us need in
order to focus on what is important, rather than the dazzling,
illuminated, unsatisfying distractions of modern life' Matt Haig
'Does exactly as it promises. Amazing' Chris Evans 'The best guide
I've read for reclaiming our attention, our focus and our lives'
Arianna Huffington
The Global Burden of Disease Study (GBD) is one of the
largest-scale research collaborations in global health, distilling
a wide range of health information to provide estimates and
projections for more than 350 diseases, injuries, and risk factors
in 195 countries. Its results are a critical tool informing
researchers, policy-makers, and others working to promote health
around the globe. A study like the GBD is, of course, extremely
complex from an empirical perspective. But it also raises a large
number of complex ethical and philosophical questions that have
been explored in a series of collaborations over the past twenty
years among epidemiologists, philosophers, economists, and policy
scholars. The essays in this volume address issues of current and
urgent concern to the GBD and other epidemiological studies,
including rival understandings of causation, the aggregation of
complex health data, temporal discounting, age-weighting, and the
valuation of health states. The volume concludes with a set of
chapters discussing how epidemiological data should and should not
be used. Better appreciating the philosophical dimensions of a
study like the GBD can make possible a more sophisticated
interpretation of its results, and it can improve epidemiological
studies in the future, so that they are better suited to produce
results that can help us to improve global health.
Of every thousand children born in Iceland, two will die before
their first birthday, but in Mozambique the death rate is sixty
times higher. Even within countries - including some of the
wealthiest - inequalities in longevity and health can be
substantial. In recent years, epidemiologists have documented the
extent of these inequalities both between and within countries,
stimulating in turn research both on their sources and on possible
means for their alleviation. These extensive and influential
efforts in research and in policy development have raised health
inequalities to a prominent position among the central concerns of
both national and global health.
Less attention has been given to careful analysis and refinement of
some key concepts and values that guide and motivate these studies
of health inequalities. The essays in this book demonstrate the
need to identify and debate alternative positions on the choice of
measures of health inequality; the definitions of 'inequality' and
'inequity' in health, and their interrelationship; the ethical
basis for attaching priority to narrowing gaps in longevity and
health among individuals, groups, and societies; and the possible
solutions to a series of puzzles involving uncertainty and variable
population size.
The authors of these essays are philosophers, economists,
epidemiologists, and physicians contributing to our understanding
of ethical issues in population health. Their contributions will be
of interest to anyone interested in inequalities in health,
including specialists in health policy, public health,
epidemiology, moral philosophy, demography, and health economics.
'A must-read for everyone who cares about driving customer
engagement' Eric Ries, author of The Lean Startup 'The most high
bandwidth, high octane, and valuable presentation I have ever seen
on this subject' Rory Sutherland, vice chairman, Ogilvy &
Mather Nir Eyal reveals how successful companies create products
people can't put down - and how you can too Why do some products
capture our attention while others flop? What makes us engage with
certain things out of sheer habit? Is there an underlying pattern
to how technologies hook us? Nir Eyal answers these questions (and
many more) with the Hook Model - a four-step process that, when
embedded into products, subtly encourages customer behaviour.
Through consecutive "hook cycles," these products bring people back
again and again without depending on costly advertising or
aggressive messaging. Hooked is based on Eyal's years of research,
consulting, and practical experience. He wrote the book he wished
had been available to him as a start-up founder - not abstract
theory, but a how-to guide for building better products. Hooked is
written for product managers, designers, marketers, start-up
founders, and anyone who seeks to understand how products influence
our behaviour. Eyal provides readers with practical insights to
create user habits that stick; actionable steps for building
products people love; and riveting examples from the iPhone to
Twitter, Pinterest and the Bible App.
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