0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Hooked - How to Build Habit-Forming Products (Hardcover, Ed) Loot Price: R208
Discovery Miles 2 080
You Save: R150 (42%)
Hooked - How to Build Habit-Forming Products (Hardcover, Ed): Nir Eyal

Share your images

Hooked - How to Build Habit-Forming Products (Hardcover, Ed)

Nir Eyal

 (sign in to rate)
List price R358 Loot Price R208 Discovery Miles 2 080 You Save R150 (42%)

Bookmark and Share

Expected to ship within 7 - 12 working days

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' Boris Veldhuijzen van Zanten, founder of The Next Web Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."

General

Imprint: Portfolio Penguin
Country of origin: United Kingdom
Release date: November 2014
Authors: Nir Eyal
Dimensions: 206 x 138 x 26mm (L x W x T)
Format: Hardcover
Pages: 242
Edition: Ed
ISBN-13: 978-0-241-18483-7
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Management of specific areas
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Promotions
LSN: 0-241-18483-5
Barcode: 9780241184837

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners