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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Hooked - How to Build Habit-Forming Products (Hardcover, Ed)
Loot Price: R392
Discovery Miles 3 920
You Save: R39
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Hooked - How to Build Habit-Forming Products (Hardcover, Ed)
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List price R431
Loot Price R392
Discovery Miles 3 920
You Save R39 (9%)
Expected to ship within 9 - 17 working days
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'A must-read for everyone who cares about driving customer
engagement' Eric Ries, author of The Lean Startup 'The most high
bandwidth, high octane, and valuable presentation I have ever seen
on this subject' Rory Sutherland, vice chairman, Ogilvy &
Mather Nir Eyal reveals how successful companies create products
people can't put down - and how you can too Why do some products
capture our attention while others flop? What makes us engage with
certain things out of sheer habit? Is there an underlying pattern
to how technologies hook us? Nir Eyal answers these questions (and
many more) with the Hook Model - a four-step process that, when
embedded into products, subtly encourages customer behaviour.
Through consecutive "hook cycles," these products bring people back
again and again without depending on costly advertising or
aggressive messaging. Hooked is based on Eyal's years of research,
consulting, and practical experience. He wrote the book he wished
had been available to him as a start-up founder - not abstract
theory, but a how-to guide for building better products. Hooked is
written for product managers, designers, marketers, start-up
founders, and anyone who seeks to understand how products influence
our behaviour. Eyal provides readers with practical insights to
create user habits that stick; actionable steps for building
products people love; and riveting examples from the iPhone to
Twitter, Pinterest and the Bible App.
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