In Hooked, Nir Eyal reveals how successful companies create
products people can't put down - and how you can too 'A must-read
for everyone who cares about driving customer engagement' Eric
Ries, author of The Lean Startup 'The most high bandwidth, high
octane, and valuable presentation I have ever seen on this subject'
Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best
Marketing book in 800-CEO-READ Business Book Awards 2014 'The book
everyone in Silicon Valley is talking about' Boris Veldhuijzen van
Zanten, founder of The Next Web Why do some products capture our
attention while others flop? What makes us engage with certain
things out of sheer habit? Is there an underlying pattern to how
technologies hook us? Nir Eyal answers these questions (and many
more) with the Hook Model - a four-step process that, when embedded
into products, subtly encourages customer behaviour. Through
consecutive "hook cycles," these products bring people back again
and again without depending on costly advertising or aggressive
messaging. Hooked is based on Eyal's years of research, consulting,
and practical experience. He wrote the book he wished had been
available to him as a start-up founder - not abstract theory, but a
how-to guide for building better products. Hooked is written for
product managers, designers, marketers, start-up founders, and
anyone who seeks to understand how products influence our
behaviour. Eyal provides readers with practical insights to create
user habits that stick; actionable steps for building products
people love; and riveting examples from the iPhone to Twitter,
Pinterest and the Bible App. Nir Eyal spent years in the video
gaming and advertising industries where he learned, applied, and at
times rejected, techniques described in Hooked to motivate and
influence users. He has taught courses on applied consumer
psychology at the Stanford Graduate School of Business and the
Hasso Plattner Institute of Design and is a frequent speaker at
industry conferences and at Fortune 500 companies. His writing on
technology, psychology, and business appears in the Harvard
Business Review, The Atlantic, TechCrunch, and Psychology Today.
Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web,
Forbes, and Fast Company. After working on Hooked with Nir Eyal,
Hoover founded Product Hunt, a company that has been described as
"the place to discover the next big things in tech."
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