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Lipids in Photosynthesis provides readers with a comprehensive view
of the structure, function and genetics of lipids in plants, algae
and bacteria, with special emphasis on the photosynthetic apparatus
in thylakoid membranes. This volume includes the historical
background of the field, as well as a full review of our current
understanding of the structure and molecular organization of lipids
and their role in the functions of photosynthetic membranes. The
physical properties of membrane lipids in thylakoid membranes and
their relationship to photosynthesis are also discussed. Other
topics include the biosynthesis of glycerolipids and triglycerides;
reconstitution of photosynthetic structures and activities with
lipids; lipid-protein interactions in the import of proteins into
chloroplasts; the development of thylakoid membranes as it relates
to lipids; genetic engineering of the unsaturation of membrane
glycerolipids, with a focus on the ability of the photosynthetic
machinery to tolerate temperature stress; and the involvement of
chloroplast lipids in the reactions of plants upon exposure to
stress. This book is intended for a wide audience and should be of
interest to advanced undergraduate and graduate students and to
researchers active in the field, as well as to those scientists
whose fields of specialization include the biochemistry,
physiology, molecular biology, biophysics and biotechnology of
membranes.
There is a general consensus that deep-seated changes are reshaping
the way production and work are organized, the way employees,
employers and their representatives deal with each other, and the
way governments seek to shape society. In this work a group of
leading scholars take stock of the evidence and implications of the
new workplace. Drawing on examples from a variety of national
contexts, they seek to characterize the nature of contemporary
workplace change, and assess its implications for the organization
of work for workers, for employment relations and for public
policy.
This revised, enhanced edition of the life and works of composer
and Admiral Jean Cras traces, through new research, the remarkable
career of this celebrated composer, decorated war hero, scientist
and inventor. As Henri Duparc's only protege, his "spiritual son"
enjoyed the same level of esteem during the 1920s as his friends
Ravel and Roussel. This edition sustains the renaissance of Jean
Cras and includes a new chapter devoted to the composer's early
songs, to be released concurrently. " Le Canadien Paul-Andre
Bempechat, est parfaitement francophone mais c'est en anglais qu'il
redige cette somme dediee a Jean Cras ... Tout y est, ... sa
carriere marine, ... l'inventeur brilliant, l'esthete petri
d'humanisme, le musicien dans son oeuvre. ... Le portrait est
vivant, Jean Cras se tient devant vous et tous les secrets de son
art subtil sont demontres. " - Diapason "There is no doubt that, in
subsequent studies of Jean Cras's life and works, this book will be
the first source to which the researcher turns. Bempechat's deft
and skilful blending of a beautifully written and engaging
biography with lucid and erudite musical analysis, interspersed
with tales of military history and scientific discovery, has
resulted in a book that is absolutely engaging on its own, as it
tells the life story of a most extraordinary man." -
Nineteenth-Century Music Review
Well into the 1980s, Strasbourg, France, was the site of a curious
and little-noted experiment: Ungemach, a garden city dating back to
the high days of eugenic experimentation that offered luxury living
to couples who were deemed biologically fit and committed to
contractual childbearing targets. Supported by public authorities,
Ungemach aimed to accelerate human evolution by increasing
procreation among eugenically selected parents. In this fascinating
history, Paul-Andre Rosental gives an account of Ungemach's origins
and its perplexing longevity. He casts a troubling light on the
influence that eugenics continues to exert-even decades after being
discredited as a pseudoscience-in realms as diverse as
developmental psychology, postwar policymaking, and
liberal-democratic ideals of personal fulfilment.
Jean Cras (1879-1932) was a remarkable man by anyone's measure.
Twice a decorated hero of the Great War, this Rear-Admiral of the
French navy, scientist, inventor and moral philosopher, was also a
highly esteemed composer during his lifetime, enjoying the same
stature and celebrity as Faure, Debussy and Ravel. Since his death,
however, both Cras and his music have been almost completely
overlooked. In this, the first critical biography of Cras,
Paul-Andre Bempechat situates Henri Duparc's protege as a missing
link between the French post-Romantic generation of composers and
the Impressionists. The book explores, both historically and
analytically, the methodology by which Cras evolved his eclectic
brand of Impressionism, striking the delicate balance between
Celtic folk idioms and exoticisms inspired by his travels. Cras'
creative legacy extends beyond the world of music to the world of
science. His five patented inventions include the navigational
gyrocompass, which bears his name, still in use to this day by the
French navy, coast guard and boating afficionados. Bempechat draws
special attention to the humanist Jean Cras and his distinguished
military career - he is credited with saving the Serbian army from
extinction - drawing on primary source material such as family
correspondence and wartime diaries to reaffirm this composer as a
true Renaissance man of the twentieth century.
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Brand Valuation (Hardcover)
Luc Paugam, Paul Andre, Henri Philippe, Roula Harfouche
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R4,164
Discovery Miles 41 640
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Ships in 12 - 17 working days
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In the new economy where value drivers are shifting from tangible
to intangibles resources, brands are the most familiar asset. They
are well known by consumers, perceived as a critical component of
enterprise value and often motivate large mergers and acquisitions.
Yet, brands are a complex intangible asset, and their valuation is
a difficult task requiring a variety of expertise: legal, economic,
financial, sector-specific and marketing. Using rigorous
methodologies, an analysis of the world of the new economy and an
inquiry into the limits of modern valuation technics, this book
offers empirical and theoretical background to the key issue of
brand valuation. It provides answers to the many questions that
arise when attempting to value a brand: How to understand the
origin of brand value? How to assess its value objectively? Why
valuations of some brands by consulting firms differ so widely? How
to understand that some brands are valued millions of euros when
the companies that own them are losing money? Brand Valuation
explains the economics and finance factors explaining the value and
volatility of brands and presents the most commonly used
methodologies to value brands such as the cost methods, the excess
earnings approach, the relief-from-royalty method or the excess
revenue approach. The methodologies covered are illustrated with
numerous examples allowing the reader to grasp the advantages and
limits of each valuation techniques. The book presents the relevant
context of brand valuation including the applicable existing
accounting and valuation standards and also discusses the models
developed by consulting firms.
Despite his iconic status, Kurosawa's life story remains an enigma
and art imitates life with its own "Rashomon" effect. To discover
Kurosawa, Paul Anderer guides us through the ruins of a defeated
country and a shattered family. He brings to life the dynamic
energy of Tokyo in the 1920s and the city's impact on the young
Kurosawa. He resurrects the spectre of Kurosawa's older brother,
Heido, a star in the silent film industry, who leads a colourful,
rebellious life until his despairing, tragic end. Anderer brings
these formative years into focus and looks beyond the aura of
Kurosawa's enduring fame. Kurosawa's Rashomon brings Kurosawa and
his vivid, challenging world to life.
There is no such thing as an easy sale. However, selling to an
existing customer-whether by refreshing an old product or
introducing a new and different product-is often easier, faster,
and returns higher margins. Centering your organization's sales
strategy on your installed base is a smart and proven way to
achieve long-lasting, profitable growth. Using Installed Base
Selling to Maximize Revenue reveals a step-by-step, integrated
approach you can begin using today. Authors Remi Gicquel and
Paul-Andre Lambert show how you can apply this robust and reliable
end-to-end solution by illustrating concepts though real-world case
studies from Spotify, Hewlett Packard Enterprise, Nestle, and more.
Full of wisdom fit for the digital era, this book presents the
results of the authors' experience and research into current
installed base selling processes, identifying, from an objective
point of view, what works and what does not. This book explains
fundamental concepts such as the profitable growth paradox, the
installed base profit wedge, operational methodologies for managing
your installed base selling transformation, and much more.
Innovative companies protect and nurture their most valuable
asset-their customers and the data that defines them. They put
installed base selling at the heart of their sales strategy. Now,
it's your turn! What You Will Learn How to maximize the return from
installed base customers Fundamental concepts such as the
profitable growth paradox, the installed base profit wedge, and
turnkey operational sales methodologies to best maneuver your sales
teams Keys to changing patterns to become a company that can enjoy
higher profitable revenues for years Who This Book Is For General
Managers, Sales and Marketing Leaders who are eager to transform
their business to secure long-lasting profits, and for leaders
looking for a pragmatic approach to transform their sales force to
harvest the potential of their existing customers.
Kobayashi Hideo (1902-83) was the most important Japanese literary
critic of the twentieth century, as crucial a presence in his own
literary culture as Edmund Wilson, Walter Benjamin, and Roland
Barthes were in theirs.
It is not too much to say that modern literary criticism in Japan
begins with Kobayashi. Echoes of his judgments and values are
everywhere present in modern Japanese literary discourse. Indeed,
his impact on later criticism is such that writing "about"
Kobayashi has become something of a rite of passage for Japanese
critics aspiring to literary leadership. This book is a collection
of the most significant and enduring works from the period when
Kobayashi established himself as Japan's preeminent literary
critic.
"Reviews"
"Anderer has now given readers of English the opportunity to form
their own conclusions about Kobayashi]. This is no mean feat, as
anyone who has dipped into the original texts knows, and for it he
deserves much gratitude. . . . Given the difficulties of
Kobayashi's style . . . translation is a paramount issue. Anderer
has risen to the occasion admirably."
--"Monumenta Nipponica"
"By making these widely read and often quoted essays available in
English, Anderer has provided a valuable service."
--"Japan Quarterly"
The oil crisis during the 1970s turned interest towards the
utilization of renewable resources and towards lignocellulosics in
particular. The 1970s were also the cradle period of biotechnology,
and the years when biotechnical utilization of lignocellulosic
waste from agriculture and forestry gained priori ty. This was a
logical conclusion since one of nature's most important biologi cal
reactions is the conversion of wood and other lignocellulosic
materials to carbon dioxide, water and humic substances. However,
while biotechnology in other areas like medicine and pharmacology
concerned production of expen sive products on a small scale,
biotechnical utilization and conversion of ligno cellulosics meant
production of inexpensive products on a large scale. Biotechnical
utilization of lignocellulosic materials is therefore a very
difficult task, and the commercial utilization of this technology
has not progressed as rapidly as one would have desired. One reason
for this was the lack of basic knowledge of enzyme mechanisms
involved in the degradation and conversion of wood, other
lignocellulosics and their individual components. There are also
risks associated with initiating a technical development before a
stable platform of knowledge is available. Several of the projects
started with en thusiasm have therefore suffered some loss of
interest. Also contributing to this failing interest is the fact
that the oil crisis at the time was not a real one. At present,
nobody predicts a rapid exhaustion of the oil resources and fuel
production from lignocellulosics is no longer a high priority."
Lipids in Photosynthesis provides readers with a comprehensive view
of the structure, function and genetics of lipids in plants, algae
and bacteria, with special emphasis on the photosynthetic apparatus
in thylakoid membranes. This volume includes the historical
background of the field, as well as a full review of our current
understanding of the structure and molecular organization of lipids
and their role in the functions of photosynthetic membranes. The
physical properties of membrane lipids in thylakoid membranes and
their relationship to photosynthesis are also discussed. Other
topics include the biosynthesis of glycerolipids and triglycerides;
reconstitution of photosynthetic structures and activities with
lipids; lipid-protein interactions in the import of proteins into
chloroplasts; the development of thylakoid membranes as it relates
to lipids; genetic engineering of the unsaturation of membrane
glycerolipids, with a focus on the ability of the photosynthetic
machinery to tolerate temperature stress; and the involvement of
chloroplast lipids in the reactions of plants upon exposure to
stress. This book is intended for a wide audience and should be of
interest to advanced undergraduate and graduate students and to
researchers active in the field, as well as to those scientists
whose fields of specialization include the biochemistry,
physiology, molecular biology, biophysics and biotechnology of
membranes.
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Brand Valuation (Paperback)
Luc Paugam, Paul Andre, Henri Philippe, Roula Harfouche
|
R1,315
Discovery Miles 13 150
|
Ships in 12 - 17 working days
|
In the new economy where value drivers are shifting from tangible
to intangibles resources, brands are the most familiar asset. They
are well known by consumers, perceived as a critical component of
enterprise value and often motivate large mergers and acquisitions.
Yet, brands are a complex intangible asset, and their valuation is
a difficult task requiring a variety of expertise: legal, economic,
financial, sector-specific and marketing. Using rigorous
methodologies, an analysis of the world of the new economy and an
inquiry into the limits of modern valuation technics, this book
offers empirical and theoretical background to the key issue of
brand valuation. It provides answers to the many questions that
arise when attempting to value a brand: How to understand the
origin of brand value? How to assess its value objectively? Why
valuations of some brands by consulting firms differ so widely? How
to understand that some brands are valued millions of euros when
the companies that own them are losing money? Brand Valuation
explains the economics and finance factors explaining the value and
volatility of brands and presents the most commonly used
methodologies to value brands such as the cost methods, the excess
earnings approach, the relief-from-royalty method or the excess
revenue approach. The methodologies covered are illustrated with
numerous examples allowing the reader to grasp the advantages and
limits of each valuation techniques. The book presents the relevant
context of brand valuation including the applicable existing
accounting and valuation standards and also discusses the models
developed by consulting firms.
Only in France is demography essentially the population science: it
is taught at school, newspapers feature the evolution of fertility
rates in their headlines and the subject sparks ideological debates
in the media. How did demography become a national identity issue?
The French exception is attributable to a political history that
reached fulcrums during the Second World War under the racist Vichy
regime and then after the Liberation, with the development of
population policies and the creation of the French National
Institute for Demographic Studies (INED). The book is the first to
retrace its controversial genesis and analyze its ramifications for
the following decades. It shows how theories, institutions and
demographic policies developed simultaneously in France. Its
reflection on the links between ideologies, science and the state
offers a model that could be applied to the history of many other
scientific disciplines. Paul-Andre Rosental's indispensable study
examines the emergence of demography as an autonomous discipline
and its association with the state in mid-twentieth-century France.
Demography's success in the immediate post-war years came in part
from its dual concern with both "science" and "action," which
allowed policy makers to claim both knowledge and expertise in
addressing social problems. Rosental's measured tone hides a
provocative argument that should serve as both a model and a foil
for others working in the history of the human sciences. Joshua
Cole, University of Michigan.
Insect-Plant Interactions, the latest edition in the Advances in
Botanical Research series, which publishes in-depth and up-to-date
reviews on a wide range of topics in the plant sciences, features
several reviews by recognized experts on all aspects of plant
genetics, biochemistry, cell biology, molecular biology,
physiology, and ecology.
With smell, taste, and sound remaining to guide him, the explosion
that strands Paul Anders in a world of silhouette and shadow isn't
about to keep him from his twin passions of women and the two-step.
Donna Clark has short hair, slim hips, and a mouth that tastes like
peaches. "She says I'm a great dancer, not I dance great for a
blind man." But when Paul shows up at her door, the only one home
is her thirteen-year old son Tim, all arms and legs and the common
sense of a month-old spaniel. As Paul tries to track down the boy's
mother, threats come at him from every direction including a 6'5,"
250-pound enforcer for a loan shark and a nymphomaniac social
worker. Martha's ex-husband didn't pay for the dope he bought or
return the money he borrowed to pay for it. Can Donna be involved?
Paul's driver, six-foot, 24-year old Marcie Foss, an Aikido brown
belt helps clean up the loose ends, but Paul, curmudgeon to the
end, won't admit it.
A complete novella plus two short stories Helping blind Paul Anders
find a boy's mother (see Blind Man and the Bimbo) convinced Marcie
she ought to be a detective. Her first assignment results in an
attempt on Paul's life. To keep her and Paul out of further harm's
way, the detective agency sends the unlikely pair to investigate
repeated acts of sabotage in a nudist camp. Paul soon stumbles on
the saboteurs and trails them up a mountain path. Clubbed
unconscious, he wakes to find himself at the mercy of some
sharp-hoofed ostriches. Despite opposition from the camp
authorities-in part the result of Paul's being caught outside the
camp while still nude, he continues with the investigation. The
trail leads to a religious retreat led by Paul's old nemesis the
Reverend Boyle. Drugged and tied to a chair in the Temple
sanctuary, death seems inevitable, until Helen, Paul's new friend,
comes to lead him to safety. The problem is that she seems to knows
too much, may not be as innocent as she seems.
Two Novels in One Blindsided: A great morning in the surf ends with
two gunshots. One they say was aimed at the Congressman, the other
killed his intended assassin. Only Paul believes that both shots
came from the same policeman's gun. The police don't much care for
Paul's theory of the crime. Nor can he rely on Marcie who has just
started a new career as a police intern. The trail leads to a pack
of skinheads, a ticking bomb he must diffuse, and the daughter of
the woman Paul was engaged to marry just before the explosion that
took his eyesight. Blind as a Batray: The Puzzle House is Orange
County's answer to LA's Magic Castle. If you can find its entrance
through the maze of hedges, and convince its door to open, you'll
find a fine restaurant within along with rooms holding crossword
puzzles, cryptograms, ciphering machines, sudokus, giant jigsaws,
and the locked pie-shaped room where Agnes and Paul discover the
dead body of Puzzle House Director, Arthur Butler. Lots of clues,
lots of puzzles, lots of sex, and, if Paul can make his way back to
the surface from within an underwater cave, Arthur Butler's
murderer.
An extra cadaver or two is always welcome in an anatomy lab, but
not when it is one of your students And the extra cadavers,
embalmed while still alive, keep appearing in freezers all over
Orange County. Paul faces his toughest challenge yet tracking down
the killer and that's not including having to keep the four women
in his life from tearing him limb from limb. As was the case in his
previous four novels, Paul Anders serves up a mixture of food, sex,
mystery and suspense to please even the most jaded palate.
Novelist Phillip Good and mystery writer Paul Anders team up to
provide readers with a tale that is part mystery, part thriller,
and part a story of Paul's coming of age. Links lead to youtube
rock music. The mystery starts with the vultures circling the
murdered-girl in the field. The thriller when the killer Paul is
pursuing, starts pursuing him. And the not unfamiliar coming-of-age
story when Paul, newly-minted degree and rejection letters from all
his first-choice medical schools in hand, has to decide how he will
spend the rest of his life, a decision complicated by his living in
the San Francisco Bay Area during the Summer of Love.
With smell, taste, and sound remaining to guide him, the explosion
that strands Paul Anders in a world of silhouette and shadow isn't
about to keep him from his twin passions of women and the two-step.
Donna Clark has short hair, slim hips, and a mouth that tastes like
peaches. "She says I'm a great dancer, not I dance great for a
blind man." But when Paul shows up at her door, the only one home
is her thirteen-year old son Tim, all arms and legs and the common
sense of a month-old spaniel. As Paul tries to track down the boy's
mother, threats come at him from every direction including a 6'5,"
250-pound enforcer for a loan shark and a nymphomaniac social
worker. Martha's ex-husband didn't pay for the dope he bought or
return the money he borrowed to pay for it. Can Donna be involved?
Paul's driver, six-foot, 24-year old Marcie Foss, an Aikido brown
belt helps clean up the loose ends, but Paul, curmudgeon to the
end, won't admit it.
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Discovery Miles 1 490
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