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Brand Valuation (Hardcover)
Loot Price: R4,268
Discovery Miles 42 680
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Brand Valuation (Hardcover)
Series: Routledge Studies in Accounting
Expected to ship within 12 - 17 working days
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In the new economy where value drivers are shifting from tangible
to intangibles resources, brands are the most familiar asset. They
are well known by consumers, perceived as a critical component of
enterprise value and often motivate large mergers and acquisitions.
Yet, brands are a complex intangible asset, and their valuation is
a difficult task requiring a variety of expertise: legal, economic,
financial, sector-specific and marketing. Using rigorous
methodologies, an analysis of the world of the new economy and an
inquiry into the limits of modern valuation technics, this book
offers empirical and theoretical background to the key issue of
brand valuation. It provides answers to the many questions that
arise when attempting to value a brand: How to understand the
origin of brand value? How to assess its value objectively? Why
valuations of some brands by consulting firms differ so widely? How
to understand that some brands are valued millions of euros when
the companies that own them are losing money? Brand Valuation
explains the economics and finance factors explaining the value and
volatility of brands and presents the most commonly used
methodologies to value brands such as the cost methods, the excess
earnings approach, the relief-from-royalty method or the excess
revenue approach. The methodologies covered are illustrated with
numerous examples allowing the reader to grasp the advantages and
limits of each valuation techniques. The book presents the relevant
context of brand valuation including the applicable existing
accounting and valuation standards and also discusses the models
developed by consulting firms.
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