This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; STRATEGY, LEADERSHIP AND MANAGEMENT, ENTREPRENEURSHIP

Choose from the seven value plays to set the broad direction the firm should head in, and gain your competitive advantage. Each play has an associated set of capabilities which deliver customer value efficiently:

SPECIALIZATION - choose to focus on a single product or product group and compete through superior product performance.

ADAPTIVE - increase the system’s ability to respond to changing circumstances, particularly to changing customer needs.

LOW COST - Deliver equivalent product quality compared to competitors but with a continual and relentless focus on cost reduction

INNOVATION - Competing through product innovations.

EXCELLENCE - Continuous incremental improvement of product or service quality

NO-FRILLS - Serve price sensitive customers with a stripped down alternative product or service.

TARGETING - Focus on a specific market segment and serve the needs of these customers more effectively than less targeted rivals.

Built on insights from research into economics, strategy, organization theory and complexity science, you’ll discover a practical approach to creating value for your business in turbulent times, with advice on how to enable these plays with the structures, systems and culture of your business.