Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.
Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
* Focuses on individual sectors of arts marketing to provide insight into the marketing principles that are involved in specific areas
* Accompanied by an online resource containing discussion questions to extend learning beyond the text
* Relates marketing policy to practice

The Lexicon of Greek Personal names, established as a major research project of the British Academy and now funded by the Arts and Humanities Research Board and by Greek Foundations, offers scholars a comprehensive listing of all named individuals from the ancient Greek-speaking world. The information needed has been compiled from all written sources, literary, epigraphical, papyrological and numismatic, within a chronological range from the eighth century BC to approximately 600 AD; the geographical limits match the use of Greek language in antiquity, from Asia Minor to the Western Mediterranean, the Black Sea to North Africa. Many scholars have contributed to the achievement of this ambitious research programme With the present volume, the project moves into Northern Greece and on to the west and north shores of the Black Sea, extending from the Greek colonial zone into the Balkan hinterland as far as the Danube. The Greek world was highly differentiated in many ways, from the broadest divisions into Aeolic, Ionic and Doric speaking communities, to individual cities with their different social, religious and political patterns. Names follow, and play a part in measuring, these differences, which transcended physical boundaries. The LGPN volumes enable scholars to use fully all the potential of personal names to illuminate all aspects of ancient society. The LGPN volumes provide the basis for further research into all aspects of ancient Greek society, and are used by the classical community worldwide.

In Restoration England the Secretaries of State performed the duties not only of a Home and Foreign Secretary combined, but also of a modern news-agency. This is a 1956 study in a vital function of seventeenth-century government, in communications, the dissemination of news, and the growth of articulate public opinion. Mr Fraser first shows the scope and nature of the Secretaries' responsibility for providing the Council with intelligence, their control of the Post Office, and their use of spies among the Dissenters and in Holland during the Dutch wars. The second part covers the continental system of news exchange, the Secretaries' correspondence with ambassadors, consuls, customs officers, postmasters and other, details of posts, and the sources of news published in the London Gazette and the newsletters from Whitehall.

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone

Rare Birds Day by Day follows three earlier Poyser titles looking at scarce and rare birds recorded in Britain and Ireland, Scarce Migrant Birds in Britain and Ireland (Sharrock, 1974), Rare Birds in Britain and Ireland (Sharrock & Sharrock, 1976) and Rare Birds in Britain and Ireland (Dymond, Fraser & Gantlett, 1989). Like these previous books, this latest rare bird title has been brought to you by well-known and experienced British birders and rare bird finders. This book, however, differs markedly from the earlier volumes, in that it moves away from the traditional presentation of species in systematic order. Covering 282 rare species and sub-species (plus records for a further 18 Category D species) found in Britain and Ireland, around 20,000 individual records of rare birds are listed in diary style, with each individual bird appearing on the date on which it was originally found, along with all the other rare birds found on that date between 1958 and 1994. Each record is listed in county order and is accompanied by the finding site, number of birds (for multiple records) and length of stay (for those birds remaining for more than one day). This new and novel way of presenting rare bird data will prove fascinating to anyone with an interest in finding and watching rare migrant and vagrant species. It will also prove a valuable and fun tool for the keenest rarity hunters, enabling them to use the book as a rare bird predictor, by following closely the birds found on each date over the 36 years covered by the book. The book is enlivened with illustrations by Dave Nurney, most of them specifically prepared for this volume.

The Christian faith has had a powerful impact on every sphere of art in the West, even art which can on the surface seem antithetical to the faith. Fraser argues this point through a dazzlingly lucid analysis of the genre of horror film that does not play along the edges or merely make observations about the inherent religiosity of certain works. Rather he examines nine classics which illustrate the deep workings of horror as it has evolved through its various stages, and in doing so tells a dark tale about a culture haunted through fear of its own complicity with things unspoken. Here is a ground breaking, provocative book that defines the mechanics of the horror genre precisely, including its larger historic and literary roots, while connecting this dark current to the major transformations of the twentieth century. A work not only important for its fresh approach and craft, here is one that leads the reader through an engaging and sometimes frightening journey of self-discovery, for it is "fear of demonic presence that drives the horror genre, along with our related desire to ward it off."