Arts Marketing (Hardcover)

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2016
First published:	2004
Authors:	Finola Kerrigan • Peter Fraser • Mustafa Ozbilgin
Dimensions:	246 x 189 x 20mm (L x W x T)
Format:	Hardcover
Pages:	234
ISBN-13:	978-1-138-14488-0
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General
LSN:	1-138-14488-6
Barcode:	9781138144880

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