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Books > Business & Economics > Business & management > Sales & marketing
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Arts Marketing (Paperback, New)
Loot Price: R904
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Arts Marketing (Paperback, New)
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Arts Marketing focuses on a variety of sectors within the arts and
addresses the way in which marketing principles are applied within
these, outlining both the similarities and the differences that
occur. Relating policy to practice, this contributed text
demonstrates the most effective means of marketing in specific
areas of the arts, with each chapter having been written by a
specialist in the field.
Although primarily focusing on the UK market, the subject has
global relevance and appeal, and policy is evaluated on national,
European and supranational levels. Specialist topics dealt with
range from the marketing of the theatre, opera, and museums,
through to the film industry and popular music.
* Focuses on individual sectors of arts marketing to provide
insight into the marketing principles that are involved in specific
areas
* Accompanied by an online resource containing discussion questions
to extend learning beyond the text
* Relates marketing policy to practice
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