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Relationship Marketing And Customer Relationship Management (Paperback, 5th Edition) Loot Price: R329
Discovery Miles 3 290
You Save: R60 (15%)
Relationship Marketing And Customer Relationship Management (Paperback, 5th Edition): Madele Tait, Mornay Roberts-Lombard

Relationship Marketing And Customer Relationship Management (Paperback, 5th Edition)

Madele Tait, Mornay Roberts-Lombard

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List price R389 Loot Price R329 Discovery Miles 3 290 You Save R60 (15%)

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Relationship Marketing and Customer Relationship Management (CRM) have become important tools in securing the survival of businesses in the new millennium by considering both external customers and employees (internal customers). CRM enables businesses to provide excellent realtime customer service through the eff ective use of digital technologies. CRM will evolve to become more aligned to customer management practices both internal and external to the business as well as to embrace Industry 5.0.

Both internal and external customers are increasingly using smart phone devices to engage with organisations, highlighting the importance of digital relationships and technologies. Relationship marketing acknowledges the importance of other stakeholders and the building of relationships with these groups. Relationship Marketing and CRM will therefore have to secure state-of-the-art customer and relationships management strategies delivered to all its customers through the development and implementation of these CRM strategies.

Key topics covered in this book:

  • The nature of Relationship Marketing and Customer Relationship Management
  • Building relationships, including online relationships
  • Service issues in Relationship Marketing and Customer Relationship Management
  • Internal marketing
  • Business-to-business marketing relationships
  • Stakeholders in Relationship Marketing
  • Planning and organising a CRM strategy
  • Implementing Customer Relationship Management (CRM) in an organisation

      This newly updated South African book was written to compliment students at both undergraduate and postgraduate level and is therefore both highly informative and practical in its approach. It will also further inform practising marketers about the complex world of RM and CRM and new developments in the field.

General

Imprint: Juta Academic
Authors: Madele Tait • Mornay Roberts-Lombard
Dimensions: 246 x 168 x 15mm (L x W x T)
Format: Paperback
Edition: 5th Edition
ISBN-13: 978-1-998962-53-2
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
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Books > Promotion > Juta Competition > Business & Economics
Books > Promotion > Juta Competition > Consumer Studies
Books > Promotion > Juta Competition > Marketing
LSN: 1-998962-53-9
Barcode: 9781998962532

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