It is argued in most academic literature that Business Model (BM) is a general model for how any business runs or should be run, it is the "blueprint of the business". Conversely we argue that no business has just one BM, one model on which it runs all its business or intends to run its business. In other words the BM can be used for "as-is" and the "to-be" businesses. However our research, in contrast to the other BM frameworks, indicates that businesses have more BMs - both "as-is" and "to-be" BMs - the multi business model approach. This was already theoretically indicated by Markides and Charitou in 2004, and again in the Casadesus-Masanell and Ricart model of 2010, but sadly no one in the BM community has followed up on this since then. It could have made a breakthrough in our understanding of BMs, Business Model Innovation (BMI) and Strategic BMI. The Multi Business Model Innovation Approach addresses the concerns in the BM community and in BMI practice to just focus on the ideation and conceptualization of BMs. "BM canvassing", innovating BM building blocks or BM dimensions when carrying out BMI, so-called "blind business model innovation", is not sufficient to run and understand a business today. BMs and BMI must address all the different levels in a business. All BMs are objects to BMI and should be used to maximize the performance and sustainability of the business. The core business and all levels BMs, such as BM dimension components, BM dimensions, BM portfolio, and Business Model Ecosystem (BMES), should all be considered for BMI. The book addresses and documents a gap in BM research and the BM community - but also proposes a generic definition and language of a BM and BMI layers. The significance and importance of this work is related to significant and unexplored possibilities that BMI offers today, and can offer tomorrow. When we thoroughly understand all levels, dimensions and components of the business and its business models, and we are able to communicate, work and innovate with business models at all levels together, then a next step in BM and BMI research and practice can be taken. It is proposed that any BMs are related to seven dimensions- value proposition, user and/or customer, value chain functions (internal), competence, network, relations and value formulae. It is further proposed that seven different levels of a BMI from the most detailed level - the BM dimension component - to the BM dimension, BM, BM portfolio, business, and the vertical and horizontal business model ecosystem layer - and these can be objects to BMI. Conceptually, the Business Model Cube was formed using the seven dimensions which could be used both in a 2D and a 3D version.

In the first decade of the 21st century product development in networks was predicted to be of ever-increasing importance to businesses of all sizes because of changes in markets, in technology, in networks, and in the competences of Businesses. The growth in new products' share of businesses' total turnover and earnings were increasing at an unprecedented speed. The entrepreneurial innovations and technological improvements had resulted in the increasingly fast development of new products and services. Businesses and industries in different countries became increasingly more linked and interdependent in networks with respect to materials, business operations and particularly product development to match the wants and needs of the global market environment to high speed product development. Businesses were therefore encountering increasingly dynamic market fragmentation, shrinking time in market, increasing product variety, demands of production to customer specifications, reduced product lifetimes, and globalization of production. Networks were vital because the competition is not business against business, but network against network. Networks are vital because an increasing part of product development was carried out in all types of networks containing physical, ICT, dynamic, and virtual networks. Speed and pressure on time in product development seemed to continue to increase because customer demands for new products seemed to continue to increase. However, a Business seldom possessed all needed competences, and managers saw product development based on networks as an important solution to meet the strong competition of the future global markets and the strong demand for innovation and innovativeness. The evolution of market demands and focus (required) on competencies of businesses could be characterized as a development from a focus on efficiency, to a focus on quality and flexibility, to a focus on speed and innovativeness. This was why it was interesting and important to research and discuss product development and especially to understand high speed product development of individualized products in fragile market segments. Consequently, findings and learning on aspects like enablers, management tools, technological tools, product development models, product development processes and network tools to speed new product development are presented in this book.

The New Global Business model (NEWGIBM) book describes the background, theory references, case studies, results and learning imparted by the NEWGIBM project, which is supported by ICT, to a research group during the period from 2005-2011. The book is a result of the efforts and the collaborative work between SMEs, consultancies and researchers across various lines of business, competences and research domains. The book commences with a theoretical discussion of the business model and its innovation literature and explains how this was a collaborative study by researchers from three Danish Universities. The book continues by describing, analyzing and showing how NEWGIBM was implemented in SMEs in different industrial companies/networks. Based on this effort, the researchers try to describe and analyze the current context, experience of NEWGIBM and finally the emerging scenarios of NEWGIBM. The NEWGIBM book serves as a part of the final evaluation and documentation of the NEWGIBM project and is supported by results from the following projects: M-commerce, Global Innovation, Global Ebusiness & M-commerce, The Blue Ocean project, International Center for Innovation and Women in Business, NEFFICS, which provided information about the innovating business models funded by Ministry of Science and Innovation Denmark, Ministry of Economics Denmark, EU Social Fund, EU KASK program and EU 7 Framework program Internet of Things. This book adds new knowledge to the global business models based on ICT. Contents: The Theoretical History and Background of Business Models The Th eoretical Background of Business Model Innovation ICT - a Key Enabler in Innovating New Global Business Models The NEWGIBM Research Methodology The Analytical Model for NEWGIBM Industry Service - Technology Centre The KMD Case Smart House Case The Nano Solar Case The Master Cat Case The Pitfalls Of The Blue Ocean Strategy - Implications Of "The Six Paths Framework" Network-Based Innovation - Combining Exploration and Exploitation? Innovating New Business Models in Inter-firm Collaboration NEW Global Business Models - What Did The NEWGIBM Cases Show? The Strategy Concept in Light of the Increased Importance of Innovative Business Models Successful Implementation of Global BM Innovation Globalisation Of ICT Based Business Models: Today And In 2020

Aim: Provides an in-depth and holistic view of Multi Business Model and technology Innovation from practical to theoretical aspects covering topics that are equally valuable for practitioners as well as academia - also those new in the field. Scope: The journal covers Multi Business Model and technology innovation issues and solutions thereof. As Business has moved towards a world of multi business models, issues in modeling business and business models will be published. The publication takes a holistic, strategical, network based and global view to the Multi business approach. Some example topics are: Multi Business Model Innovation and technology in Health Care sector, Multi Business Model Innovation Leadership and management in SME's, Cloud based Multi Business Model Innovation, Business Model Eco systems, Open and Closed Business Models

Provides an in-depth and holistic view of Multi Business Model and technology Innovation from practical to theoretical aspects covering topics that are equally valuable for practitioners as well as academia - also those new in the field. Scope: The journal covers Multi Business Model and technology innovation issues and solutions thereof. As Business has moved towards a world of multi business models, issues in modeling business and business models will be published. The publication takes a holistic, strategical, network based and global view to the Multi business approach. Some example topics are: Multi Business Model Innovation and technology in Health Care sector, Multi Business Model Innovation Leadership and management in SMEs, Cloud based Multi Business Model Innovation, Business Model Eco systems, Open and Closed Business Models

Aim: Provides an in-depth and holistic view of Multi Business Model and technology Innovation from practical to theoretical aspects covering topics that are equally valuable for practitioners as well as academia - also those new in the field. Scope: The journal covers Multi Business Model and technology innovation issues and solutions thereof. As Business has moved towards a world of multi business models, issues in modeling business and business models will be published. The publication takes a holistic, strategical, network based and global view to the Multi business approach. Some example topics are: Multi Business Model Innovation and technology in Health Care sector, Multi Business Model Innovation Leadership and management in SMEs, Cloud based Multi Business Model Innovation, Business Model Eco systems, Open and Closed Business Models

Aim: Provides an in-depth and holistic view of Multi Business Model and technology Innovation from practical to theoretical aspects covering topics that are equally valuable for practitioners as well as academia - also those new in the field. Scope: The journal covers Multi Business Model and technology innovation issues and solutions thereof. As Business has moved towards a world of multi business models, issues in modeling business and business models will be published. The publication takes a holistic, strategical, network based and global view to the Multi business approach. Some example topics are: Multi Business Model Innovation and technology in Health Care sector, Multi Business Model Innovation Leadership and management in SMEs, Cloud based Multi Business Model Innovation, Business Model Eco systems, Open and Closed Business Models