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Network Based High Speed Product Development (Hardcover, 2 Revised Edition)
Loot Price: R2,010
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Network Based High Speed Product Development (Hardcover, 2 Revised Edition)
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In the first decade of the 21st century product development in
networks was predicted to be of ever-increasing importance to
businesses of all sizes because of changes in markets, in
technology, in networks, and in the competences of Businesses. The
growth in new products' share of businesses' total turnover and
earnings were increasing at an unprecedented speed. The
entrepreneurial innovations and technological improvements had
resulted in the increasingly fast development of new products and
services. Businesses and industries in different countries became
increasingly more linked and interdependent in networks with
respect to materials, business operations and particularly product
development to match the wants and needs of the global market
environment to high speed product development. Businesses were
therefore encountering increasingly dynamic market fragmentation,
shrinking time in market, increasing product variety, demands of
production to customer specifications, reduced product lifetimes,
and globalization of production. Networks were vital because the
competition is not business against business, but network against
network. Networks are vital because an increasing part of product
development was carried out in all types of networks containing
physical, ICT, dynamic, and virtual networks. Speed and pressure on
time in product development seemed to continue to increase because
customer demands for new products seemed to continue to increase.
However, a Business seldom possessed all needed competences, and
managers saw product development based on networks as an important
solution to meet the strong competition of the future global
markets and the strong demand for innovation and innovativeness.
The evolution of market demands and focus (required) on
competencies of businesses could be characterized as a development
from a focus on efficiency, to a focus on quality and flexibility,
to a focus on speed and innovativeness. This was why it was
interesting and important to research and discuss product
development and especially to understand high speed product
development of individualized products in fragile market segments.
Consequently, findings and learning on aspects like enablers,
management tools, technological tools, product development models,
product development processes and network tools to speed new
product development are presented in this book.
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