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For several years the concept of "virtual client" or "virtual
customer" has been part of the world of libraries and information
services. This publication contains the proceedings of a satellite
meeting on this topic, organized by the Management and Marketing
Section of IFLA and held in Sao Paulo, Brazil in August 2004. It
contains papers from more general points of views such as the
democratization of access to digital information to more specific
questions such as virtual libraries and new services, not
forgetting user and librarian education, web site design, more
specialized information, etc. The readers of these proceedings will
find along these pages a very stimulating content which will guide
them towards better services for virtual clients. Papers are
presented in the original language of their presentation
(Portuguese, French, Spanish and English) with summaries in these
four languages.
Marketing the 21st century library and information organization to
its new age customers using Web 2.0 tools is a hot topic. These
proceedings focus on the marketing applications and (non-
technical) aspects of Web 2.0 in library and information set ups.
The papers in English and French are exploring and discussing the
following aspects: General concepts of Web 2.0 and marketing of
library and information organizations; How libraries are adopting
Web 2.0 marketing strategies; Marketing libraries to clients in
using Web 2.0 tools; International trends and Interesting cases of
marketing through Web 2.0 tools.
The marketing of library services is an essential agenda item for
almost all kinds of libraries all over the world. In this volume 47
experts from 20 countries address the issue through 40 articles.
The bundling of dozens of contributions from a truly international
group of librarians, presented in this book, provides a broad
spectrum on the topic. This book will thus prove immensely useful,
helping both working librarians and future librarians to understand
vital issues relating to the marketing of library and information
services at the local, national and international level. The book
is divided into the following six sections: Marketing concept: a
changing perspective; Marketing in libraries around the world; Role
of library associations; Education, training and research;
Excellence in marketing; Databases and other marketing literature.
The theme of this meeting was the management of technologies in the
context of developing countries, and in the light of recent
developments concerning especially open source software and
applications. Speakers from various countries debated in English
and in French over the importance of changing the rules concerning
library management systems, as well as related implications.
Results show that open source software might be a solution,
although some conditions apply. Reunis sous le theme de la gestion
des systemes automatises de bibliotheques dans les pays en
developpement, conferenciers et participants discuterent des
changements recents dans ce domaine, notamment de l'apport des
logiciels a code source ouvert. Les conferenciers, provenant de
differents pays, presenterent en anglais et en francais leurs
differents points de vue et experiences sur cette question
importante pour l'avenir, de meme que sur les implications qui y
sont liees. Les resultats demontrent que les logiciels a code
source ouverts peuvent etre une solution, mais a certaines
conditions.
The International Federation of Library Associations and
Institutions (IFLA) is the leading international body representing
the interests of library and information services and their users.
It is the global voice of the information profession. The series
IFLA Publications deals with many of the means through which
libraries, information centres, and information professionals
worldwide can formulate their goals, exert their influence as a
group, protect their interests, and find solutions to global
problems.
The International Federation of Library Associations and
Institutions (IFLA) is the leading international body representing
the interests of library and information services and their users.
It is the global voice of the information profession. The series
IFLA Publications deals with many of the means through which
libraries, information centres, and information professionals
worldwide can formulate their goals, exert their influence as a
group, protect their interests, and find solutions to global
problems.
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