Marketing the 21st century library and information organization to
its new age customers using Web 2.0 tools is a hot topic. These
proceedings focus on the marketing applications and (non-
technical) aspects of Web 2.0 in library and information set ups.
The papers in English and French are exploring and discussing the
following aspects: General concepts of Web 2.0 and marketing of
library and information organizations; How libraries are adopting
Web 2.0 marketing strategies; Marketing libraries to clients in
using Web 2.0 tools; International trends and Interesting cases of
marketing through Web 2.0 tools.
General
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