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Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management

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Marketing Libraries in a Web 2.0 World (Hardcover) Loot Price: R4,160
Discovery Miles 41 600
Repayment Terms: R390 pm x 12*
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Marketing Libraries in a Web 2.0 World (Hardcover): Dinesh Gupta, Rejean Savard

Marketing Libraries in a Web 2.0 World (Hardcover)

Dinesh Gupta, Rejean Savard

Series: IFLA Publications

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Loot Price R4,160 Discovery Miles 41 600 | Repayment Terms: R390 pm x 12*

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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

General

Imprint: de Gruyter Saur
Country of origin: Germany
Series: IFLA Publications
Release date: May 2011
First published: 2011
Editors: Dinesh Gupta • Rejean Savard
Dimensions: 230 x 155 x 15mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 175
ISBN-13: 978-3-11-026331-2
Categories: Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-11-026331-9
Barcode: 9783110263312

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