Marketing Libraries in a Web 2.0 World (Hardcover)

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

General

Imprint:	de Gruyter Saur
Country of origin:	Germany
Series:	IFLA Publications
Release date:	May 2011
First published:	2011
Editors:	Dinesh Gupta • Rejean Savard
Dimensions:	230 x 155 x 15mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	175
ISBN-13:	978-3-11-026331-2
Categories:	Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-11-026331-9
Barcode:	9783110263312

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