The marketing of library services is an essential agenda item for
almost all kinds of libraries all over the world. In this volume 47
experts from 20 countries address the issue through 40 articles.
The bundling of dozens of contributions from a truly international
group of librarians, presented in this book, provides a broad
spectrum on the topic. This book will thus prove immensely useful,
helping both working librarians and future librarians to understand
vital issues relating to the marketing of library and information
services at the local, national and international level. The book
is divided into the following six sections: Marketing concept: a
changing perspective; Marketing in libraries around the world; Role
of library associations; Education, training and research;
Excellence in marketing; Databases and other marketing literature.
General
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