|
Books > Reference & Interdisciplinary > Library & information sciences
|
Buy Now
Marketing Library and Information Services: International Perspectives (Hardcover)
Loot Price: R4,318
Discovery Miles 43 180
|
|
|
Marketing Library and Information Services: International Perspectives (Hardcover)
Expected to ship within 12 - 17 working days
|
The marketing of library services is an essential agenda item for
almost all kinds of libraries all over the world. In this volume 47
experts from 20 countries address the issue through 40 articles.
The bundling of dozens of contributions from a truly international
group of librarians, presented in this book, provides a broad
spectrum on the topic. This book will thus prove immensely useful,
helping both working librarians and future librarians to understand
vital issues relating to the marketing of library and information
services at the local, national and international level. The book
is divided into the following six sections: Marketing concept: a
changing perspective; Marketing in libraries around the world; Role
of library associations; Education, training and research;
Excellence in marketing; Databases and other marketing literature.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
