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There’s something sucking the life out of audiences everywhere, transforming them from the very people who can change your business into the disengaged masses. It’s called The Boredom … and your job is to slay it! Whether you’re a seasoned public speaker, or getting ready for your first company presentation, this candid and practical guide by renowned global speaker and presentation coach Richard Mulholland will give you key insights into:
It’s time to fight back. It’s time to save the world ... one bored audience at a time.
STOP TELLING STORIES. START SELLING THEM! The world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part. As a salesperson (and make no mistake, you are a salesperson) you have two jobs. Job No. 2 of the storyseller is to help your clients and customers slay their dragon. Job No. 1 of the storyseller is to help them see their dragon. You are in the dragon hunting business, but dragon hunting ain’t easy – there’s work to be done. In this short and highly practical book, renowned speaker Richard Mulholland shares with you how to use powerful stories to change minds, drive sales, and solve problems. Here Be Dragons isn’t just a how-to book, it is far more a why-to, and mostly a what-to-do book.
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