Here Be Dragons - How To Win Deals And Influence Ideas By Mastering The Eloquent Art Of Storyselling (Paperback)

The world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.

As a salesperson (and make no mistake, you are a salesperson) you have two jobs. Job No. 2 of the storyseller is to help your clients and customers slay their dragon. Job No. 1 of the storyseller is to help them see their dragon.

You are in the dragon hunting business, but dragon hunting ain’t easy – there’s work to be done. In this short and highly practical book, renowned speaker Richard Mulholland shares with you how to use powerful stories to change minds, drive sales, and solve problems.

Here Be Dragons isn’t just a how-to book, it is far more a why-to, and mostly a what-to-do book.

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My review

Thu, 18 Nov 2021 | Review by: Colin C.

I have been sales for more years than I care to admit. I have read many sales books. Some good, some not so good. Every now and again you get that one book that you hang on every word. This is one of those books. If you need a playbook for how to sell in today's tough sales environments then this is the book to get. I cannot recommend it highly enough.

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