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Survey Research for Managers - How to Use Surveys in Management Decision-making (Paperback, 2nd ed. 1990): Robert M. Worcester Survey Research for Managers - How to Use Surveys in Management Decision-making (Paperback, 2nd ed. 1990)
Robert M. Worcester; Peter F. Hutton
R1,505 Discovery Miles 15 050
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The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used as a means to better management. Case studies of a wide variety of organizations are included to support the theories propounded.

Political Opinion Polling - An International Review (Paperback, 1st ed. 1983): Robert M. Worcester Political Opinion Polling - An International Review (Paperback, 1st ed. 1983)
Robert M. Worcester
R1,498 Discovery Miles 14 980
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