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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Survey Research for Managers - How to Use Surveys in Management Decision-making (Paperback, 2nd ed. 1990) Loot Price: R1,505

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Repayment Terms: R141 pm x 12*

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Survey Research for Managers - How to Use Surveys in Management Decision-making (Paperback, 2nd ed. 1990): Robert M. Worcester

Survey Research for Managers - How to Use Surveys in Management Decision-making (Paperback, 2nd ed. 1990)

Robert M. Worcester; Peter F. Hutton

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Loot Price R1,505 Discovery Miles 15 050 | Repayment Terms: R141 pm x 12*

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The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used as a means to better management. Case studies of a wide variety of organizations are included to support the theories propounded.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	May 1990
First published:	1990
Foreword by:	Robert M. Worcester
Authors:	Peter F. Hutton
Dimensions:	216 x 140 x 15mm (L x W x T)
Format:	Paperback
Pages:	268
Edition:	2nd ed. 1990
ISBN-13:	978-0-333-52170-0
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-333-52170-6
Barcode:	9780333521700