0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R2,500 - R5,000 (1)
  • -
Status
Brand

Showing 1 - 1 of 1 matches in All Departments

Listening for a President - A Citizen's Campaign Methodology (Hardcover, New): Ruth Gonchar Brennan, Dan F. Hahn Listening for a President - A Citizen's Campaign Methodology (Hardcover, New)
Ruth Gonchar Brennan, Dan F. Hahn
R2,770 Discovery Miles 27 700 Ships in 10 - 15 working days

In their tenth co-authored study, Brennan and Hahn propose both a new method of biographical study for students of political communication and a new way of evaluating candidates for presidential office. The authors argue that given the biases inherent in the print and broadcast media, the only way to obtain accurate assessment about presidential candidates is to analyze information from the primary sources--the candidates themselves. They show how careful listening and rigorous analysis can enable the reader to extract reliable clues to presidential competence from the speeches, debates, press conferences, and advertising spots of the candidates. Challenging traditional rhetorical criticism in which biography is used to help evaluate speeches, Brennan and Hahn demonstrate that speeches can be effectively used to arrive at reliable evaluations of speakers. In order to establish the need for a new approach, the authors begin with a critique of the major extant methods of political analysis (biography, psychobiography, political biography and rhetorical biography). They then respond to that need by focusing on methods of analyzing information directly from political speeches and other utterances, identifying five major arenas for evaluating candidates: personality orientation, leadership ideal, ideology, epistemology, and axiology. Each of the arenas is divided into theory and application sections, providing the reader with both the methods in practice and an understanding of why they work. The final chapter examines the relationship of the media to political analysis. A comprehensive bibliography completes the work.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Ultra-Link VGA to HDMI with Audio…
R349 R309 Discovery Miles 3 090
Tower Magnetic License Disc Holder (Paw…
R78 R63 Discovery Miles 630
Microsoft Xbox Series Wireless…
R1,699 R1,549 Discovery Miles 15 490
Energizer MAX Alkaline AA Card (4 Pack…
R87 Discovery Miles 870
Loot
Nadine Gordimer Paperback  (2)
R391 R362 Discovery Miles 3 620
Christmas Nativity Set - 11 Pieces
R599 R539 Discovery Miles 5 390
AOC AGON AG275QXR 27" WQHD Gaming…
R11,499 R10,599 Discovery Miles 105 990
Salton S1I260 Perfect Temperature Iron…
R320 R217 Discovery Miles 2 170
Lifespace Premium Walnut Wall Mount…
R1,439 R769 Discovery Miles 7 690
Loot
Nadine Gordimer Paperback  (2)
R391 R362 Discovery Miles 3 620

 

Partners