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Books > Social sciences > Politics & government > Local government
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Listening for a President - A Citizen's Campaign Methodology (Hardcover, New)
Loot Price: R2,770
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Listening for a President - A Citizen's Campaign Methodology (Hardcover, New)
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In their tenth co-authored study, Brennan and Hahn propose both a
new method of biographical study for students of political
communication and a new way of evaluating candidates for
presidential office. The authors argue that given the biases
inherent in the print and broadcast media, the only way to obtain
accurate assessment about presidential candidates is to analyze
information from the primary sources--the candidates themselves.
They show how careful listening and rigorous analysis can enable
the reader to extract reliable clues to presidential competence
from the speeches, debates, press conferences, and advertising
spots of the candidates. Challenging traditional rhetorical
criticism in which biography is used to help evaluate speeches,
Brennan and Hahn demonstrate that speeches can be effectively used
to arrive at reliable evaluations of speakers. In order to
establish the need for a new approach, the authors begin with a
critique of the major extant methods of political analysis
(biography, psychobiography, political biography and rhetorical
biography). They then respond to that need by focusing on methods
of analyzing information directly from political speeches and other
utterances, identifying five major arenas for evaluating
candidates: personality orientation, leadership ideal, ideology,
epistemology, and axiology. Each of the arenas is divided into
theory and application sections, providing the reader with both the
methods in practice and an understanding of why they work. The
final chapter examines the relationship of the media to political
analysis. A comprehensive bibliography completes the work.
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