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How to Brand Nations, Cities and Destinations - A Planning Book for Place Branding (Hardcover): T Moilanen, S Rainisto How to Brand Nations, Cities and Destinations - A Planning Book for Place Branding (Hardcover)
T Moilanen, S Rainisto
R1,858 Discovery Miles 18 580 Ships in 12 - 17 working days

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

How to Brand Nations, Cities and Destinations - A Planning Book for Place Branding (Paperback, 1st ed. 2009): T Moilanen, S... How to Brand Nations, Cities and Destinations - A Planning Book for Place Branding (Paperback, 1st ed. 2009)
T Moilanen, S Rainisto
R1,589 Discovery Miles 15 890 Ships in 10 - 15 working days

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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