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How to Brand Nations, Cities and Destinations - A Planning Book for Place Branding (Paperback, 1st ed. 2009) Loot Price: R1,589
Discovery Miles 15 890
How to Brand Nations, Cities and Destinations - A Planning Book for Place Branding (Paperback, 1st ed. 2009): T Moilanen, S...

How to Brand Nations, Cities and Destinations - A Planning Book for Place Branding (Paperback, 1st ed. 2009)

T Moilanen, S Rainisto

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Loot Price R1,589 Discovery Miles 15 890 | Repayment Terms: R149 pm x 12*

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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2008
First published: 2009
Authors: T Moilanen • S Rainisto
Dimensions: 235 x 155 x 12mm (L x W x T)
Format: Paperback
Pages: 202
Edition: 1st ed. 2009
ISBN-13: 978-1-349-30636-7
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN: 1-349-30636-3
Barcode: 9781349306367

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