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How to Brand Nations, Cities and Destinations - A Planning Book for Place Branding (Hardcover) Loot Price: R1,858
Discovery Miles 18 580
Repayment Terms: R174 pm x 12*
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How to Brand Nations, Cities and Destinations - A Planning Book for Place Branding (Hardcover): T Moilanen, S Rainisto

How to Brand Nations, Cities and Destinations - A Planning Book for Place Branding (Hardcover)

T Moilanen, S Rainisto

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Loot Price R1,858 Discovery Miles 18 580 | Repayment Terms: R174 pm x 12*

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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2008
First published: March 2009
Authors: T Moilanen • S Rainisto
Dimensions: 235 x 155 x 18mm (L x W x T)
Format: Hardcover
Pages: 202
ISBN-13: 978-0-230-22092-8
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-230-22092-4
Barcode: 9780230220928

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