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Books > Business & Economics > Business & management > Business strategy

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How to Brand Nations, Cities and Destinations - A Planning Book for Place Branding (Hardcover) Loot Price: R2,043

Discovery Miles 20 430

Repayment Terms: R191 pm x 12*

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How to Brand Nations, Cities and Destinations - A Planning Book for Place Branding (Hardcover)

T Moilanen, S Rainisto

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Loot Price R2,043 Discovery Miles 20 430 | Repayment Terms: R191 pm x 12*

Expected to ship within 12 - 17 working days

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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	December 2008
First published:	March 2009
Authors:	T Moilanen • S Rainisto
Dimensions:	235 x 155 x 18mm (L x W x T)
Format:	Hardcover
Pages:	202
ISBN-13:	978-0-230-22092-8
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-230-22092-4
Barcode:	9780230220928