|
Showing 1 - 7 of
7 matches in All Departments
The success of the new settlements in what is now the United States
depended on food. This book tells about the bounty that was here
and how Europeans forged a society and culture, beginning with help
from the Indians and eventually incorporating influences from
African slaves. They developed regional food habits with the food
they brought with them, what they found here, and what they traded
for all around the globe. Their daily life is illuminated through
descriptions of the typical meals, holidays, and special occasions,
as well as their kitchens, cooking utensils, and cooking methods
over an open hearth. Readers will also learn how they kept healthy
and how their food choices reflected their spiritual beliefs. This
thorough overview endeavors to cover all the regions settled during
the Colonial and Federal. It also discusses each immigrant group in
turn, with attention also given to Indian and slave contributions.
The content is integral for U.S. history standards in many ways,
such as illuminating the settlement and adaptation of the European
settlers, the European struggle for control of North America,
relations between the settlers from different European countries,
and changes in Native American society resulting from settlements.
A bold addition to existing literature, this book provides an
excellent overview of corporate communication. Taking an
interdisciplinary approach, it offers readers the in-depth analysis
required to truly understand corporate communication, corporate
strategy and corporate affairs as well as the relevant public
relations issues. With a refreshing new approach to this topic, the
authors challenge reductionist views of corporate communication,
providing persuasive evidence for the idea that without an
organizational communication strategy, there is no corporate
strategy. Written by an impressive list of international
authorities, the text is well illustrated with contemporary case
studies, drawing out the most pertinent best-practice outcomes of
theoretically based applications. Its four sections cover: national
communication international communication image, identity and
reputation management the future for corporate communication theory
and practice. This is an essential one-stop reference for all
academics, practitioners and students seeking to understand
corporate communication and public relations.
A bold addition to existing literature, A Handbook of Corporate
Communication and Public Relations provides an excellent overview
of corporate communication, comprehensively positioning the field's
most current debates. Synthesizing both a multi-disciplinary and
interdisciplinary approach, it offers readers the in-depth analysis
required to truly understand corporate communication, corporate
strategy and corporate affairs as well as the relevant public
relations issues. Written by academics based in Europe, Asia and
North America, the text is well illustrated with contemporary case
studies, drawing out the most pertinent best practice outcomes of
theoretically based applications. Its four sections cover national
communication, international communication, image, identity and
reputation management and the future for coporate communication
theory and practice. With a refreshing new approach to this topic,
the authors challenge reductionist views of corporate
communication, providing persuasive evidence for the idea that
without an organizational communication strategy, there is no
corporate strategy.; The Handbook of Corporate Communication and
Public Relations is an essential one-sto
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R383
R310
Discovery Miles 3 100
|