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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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A Handbook of Corporate Communication and Public Relations (Paperback)
Loot Price: R1,831
Discovery Miles 18 310
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A Handbook of Corporate Communication and Public Relations (Paperback)
Expected to ship within 12 - 19 working days
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A bold addition to existing literature, this book provides an
excellent overview of corporate communication. Taking an
interdisciplinary approach, it offers readers the in-depth analysis
required to truly understand corporate communication, corporate
strategy and corporate affairs as well as the relevant public
relations issues. With a refreshing new approach to this topic, the
authors challenge reductionist views of corporate communication,
providing persuasive evidence for the idea that without an
organizational communication strategy, there is no corporate
strategy. Written by an impressive list of international
authorities, the text is well illustrated with contemporary case
studies, drawing out the most pertinent best-practice outcomes of
theoretically based applications. Its four sections cover: national
communication international communication image, identity and
reputation management the future for corporate communication theory
and practice. This is an essential one-stop reference for all
academics, practitioners and students seeking to understand
corporate communication and public relations.
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