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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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A Handbook of Corporate Communication and Public Relations (Hardcover)
Loot Price: R6,767
Discovery Miles 67 670
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A Handbook of Corporate Communication and Public Relations (Hardcover)
Expected to ship within 12 - 19 working days
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A bold addition to existing literature, A Handbook of Corporate
Communication and Public Relations provides an excellent overview
of corporate communication, comprehensively positioning the field's
most current debates. Synthesizing both a multi-disciplinary and
interdisciplinary approach, it offers readers the in-depth analysis
required to truly understand corporate communication, corporate
strategy and corporate affairs as well as the relevant public
relations issues. Written by academics based in Europe, Asia and
North America, the text is well illustrated with contemporary case
studies, drawing out the most pertinent best practice outcomes of
theoretically based applications. Its four sections cover national
communication, international communication, image, identity and
reputation management and the future for coporate communication
theory and practice. With a refreshing new approach to this topic,
the authors challenge reductionist views of corporate
communication, providing persuasive evidence for the idea that
without an organizational communication strategy, there is no
corporate strategy.; The Handbook of Corporate Communication and
Public Relations is an essential one-sto
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