Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the moderately basic to highly advanced, the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure.

Features

- Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions.

. Realistic examples at the beginning of each chapter show how the chapter s procedure could be used to answer a substantive research question.

. Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus.

. Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements.

. How to Decipher Figures show students how to read the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results .

Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.

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This book examines key issues at the intersection of education and technology by addressing the question that most educators face-how do we use technology to engage students in the learning process and enhance learning? Problematizing the view that technology is the default solution to a host of problems facing education, while also recognizing that technology has an important place in a variety of education levels, the book provides readers with clear insights on technology and learning from a variety of perspectives from communication studies, education, and related disciplines. This volume is an essential read for scholars and teachers working in the area of elementary education. It will also be of interest to academics working in the area of education, postsecondary education, and learning and can be used as an ancillary text in graduate-level seminars.

This book examines key issues at the intersection of education and technology by addressing the question that most educators face-how do we use technology to engage students in the learning process and enhance learning? Problematizing the view that technology is the default solution to a host of problems facing education, while also recognizing that technology has an important place in a variety of education levels, the book provides readers with clear insights on technology and learning from a variety of perspectives from communication studies, education, and related disciplines. This volume is an essential read for scholars and teachers working in the area of elementary education. It will also be of interest to academics working in the area of education, postsecondary education, and learning and can be used as an ancillary text in graduate-level seminars.

A verse-by-verse examination of the guide to self-transformation presented in the Bhagavad Gita
- Reveals the scientific approach to personal development and spiritual enlightenment laid out in Krishna's advice to Arjuna
- Shows how the Gita prepares you to work with a guru, advocating authenticity and skepticism rather than blind devotion and obedience
- Explores Krishna's advice on which societal limitations to reject to overcome your fears and reconnect with the suppressed parts of your inner being
Drawing on his more than 40 years of in-depth study of Indian Philosophy under the tutelage of his guru, Nitya Chaitanya Yati, author Scott Teitsworth explores the scientific approach to self-transformation and spiritual enlightenment encoded in Krishna's advice to Arjuna in the Bhagavad Gita. Providing a verse-by-verse examination of the first two chapters, he reveals the Gita's lessons to prepare the seeker to meet and successfully work with a guru--whether an outside teacher or the intuitive knowledge that arises from overcoming the psyche's learned limitations.
The author shows that the Gita does not advocate blind devotion to a guru or god but rather personal development, victory over your fears, and liberation of the psyche. He demonstrates how Krishna's advice provides tools to guide us out of our fear-based experiences to reconnect with the suppressed parts of our inner being. He explains how Arjuna's doubts and confusions represent the plight of every person--we are born free but gradually become bogged down by the demands of our society, continuously dependent on outside authority for answers and disconnected from our true inner nature. He reveals how Krishna's advice offers guidance for dealing with life's conflicts, which societal limitations to reject, and how to see through the polarizing notion of good versus evil to form a balanced state of mind superior to both.
Restoring the fearless vision of the ancient rishis, who, like today's scientists, prized skepticism as an important technique for accessing truth, Teitsworth reveals the Gita as a guide to an authentic guru-disciple relationship as well as to constructing a life of significance, freedom, and true sovereign adulthood.

Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the moderately basic to highly advanced, the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure.

Features

- Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions.

. Realistic examples at the beginning of each chapter show how the chapter s procedure could be used to answer a substantive research question.

. Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus.

. Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements.

. How to Decipher Figures show students how to read the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results .

Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.

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"Human Communication" is an integrated program that helps students practice communication skills, build confidence in public speaking, and achieve success in their introductory communication course. With McGraw-Hill LearnSmart in Connect Communication, students separate what they know from what they think they know, following a continually adaptive learning path toward mastery of key concepts. Additionally, Connect provides students with the resources they need to construct well-planned speeches while its highly flexible speech capture tool saves instructors valuable time in managing assignments and evaluating student speeches.

Rooted in current scholarship and with an eye on practical, everyday communication scenarios, "Human Communication" is designed to make introductory communication studies immediate and relevant to students. Following their writing mantra, "Make it Smart. Keep it Real," the authors strike a balance of definitive theory and everyday application that resonates with the challenges and goals of today's typical basic course.