In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

The Routledge Handbook of the Polar Regions is an authoritative guide to the Arctic and the Antarctic through an exploration of key areas of research in the physical and natural sciences and the social sciences and humanities. It presents 38 new and original contributions from leading figures and voices in polar research, policy and practice, as well as work from emerging scholars. This handbook aims to approach and understand the Polar Regions as places that are at the forefront of global conversations about some of the most pressing contemporary issues and research questions of our age. The volume provides a discussion of the similarities and differences between the two regions to help deepen understanding and knowledge. Major themes and issues are integrated in the comprehensive introduction chapter by the editors, who are top researchers in their respective fields. The contributions show how polar researchers engage with contemporary debates and use interdisciplinary and multidisciplinary approaches to address new developments as well as map out exciting trajectories for future work in the Arctic and the Antarctic. The handbook provides an easy access to key items of scholarly literature and material otherwise inaccessible or scattered throughout a variety of specialist journals and books. A unique one-stop research resource for researchers and policymakers with an interest in the Arctic and Antarctic, it is also a comprehensive reference work for graduate and advanced undergraduate students.

This book provides an outline and critical discussion of the characteristics of mindfulness-based interventions (MBIs) research. Since the first reports on the use of mindfulness practices in health interventions, a large body of research literature has emerged to document the effectiveness of MBIs for reducing psychological distress and to increase well-being. The integration of mindfulness into very diverse psychological theories makes it a unique concept in psychology that has generated a large amount of interest both in academic research but also the broader media. With this growing literature, mindfulness researchers have also recognised the need to be more critical of its developments, such as how MBIs are presented to the public or what types of research methods are used to test claims of an MBI's effectiveness. This book examines the large variety of approaches in which MBIs have been studied, including an outline of the philosophical underpinnings of MBI research, definition and measurement of mindfulness, the use of qualitative and quantitative research methods, research design, and research that addresses cultural and religious factors. The book contributes to increased awareness of the current direction of MBI research and thus seeks to contribute to further methodological refinement and sophistication of the research field. This book on the characteristics of research on MBIs is a must read for any researcher or practitioner interested in this fascinating topic.

In a crucial shift within posthumanistic media studies, Bernhard Siegert dissolves the concept of media into a network of operations that reproduce, displace, process, and reflect the distinctions fundamental for a given culture. Cultural Techniques aims to forget our traditional understanding of media so as to redefine the concept through something more fundamental than the empiricist study of a medium's individual or collective uses or of its cultural semantics or aesthetics. Rather, Siegert seeks to relocate media and culture on a level where the distinctions between object and performance, matter and form, human and nonhuman, sign and channel, the symbolic and the real are still in the process of becoming. The result is to turn ontology into a domain of all that is meant in German by the word Kultur.
Cultural techniques comprise not only self-referential symbolic practices like reading, writing, counting, or image-making. The analysis of artifacts as cultural techniques emphasizes their ontological status as "in-betweens," shifting from firstorder to second-order techniques, from the technical to the artistic, from object to sign, from the natural to the cultural, from the operational to the representational.
Cultural Techniques ranges from seafaring, drafting, and eating to the production of the sign-signaldistinction in old and new media, to the reproduction of anthropological difference, to the study of trompe-l'oeils, grids, registers, and doors. Throughout, Siegert addresses fundamental questions of how ontological distinctions can be replaced by chains of operations that process those alleged ontological distinctions within the ontic.
Grounding posthumanist theory both historically and technically, this book opens up a crucial dialogue between new German media theory and American postcybernetic discourses.

Antarctic Climate Evolution, Second Edition, enhances our understanding of the history of the world's largest ice sheet, and how it responded to and influenced climate change during the Cenozoic. It includes terrestrial and marine geology, sedimentology, glacier geophysics and ship-borne geophysics, coupled with results from numerical ice sheet and climate modeling. The book's content largely mirrors the structure of the Past Antarctic Ice Sheets (PAIS) program (www.scar.org/science/pais), formed to investigate past changes in Antarctica by supporting multidisciplinary global research. This new edition reflects recent advances and is updated with several new chapters, including those covering marine and terrestrial life changes, ice shelves, advances in numerical modeling, and increasing coverage of rates of change. The approach of the PAIS program has led to substantial improvement in our knowledge base of past Antarctic change and our understanding of the factors that have guided its evolution.

Written to provide clinicians, educators, researchers, and students in rehabilitation with a comprehensive overview of the theory, practice, and evidence base of goal setting, this first-of-its-kind reference provides an authoritative, state-of-the-art knowledge of the practice. The authors cover a broad range of different approaches to goal setting, with input from experts from North America, Europe, and Australia. This book is applicable to patients with stroke, traumatic brain injury, neurological disorders, spinal cord injury, and other conditions.

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

This book examines how one aspect of the social and technological situation of literature--namely, the postal system--determined how literature was produced and what was produced within literature. Language itself has the structure of a relay, where what is transmitted depends on a prior withholding. The social arrangements and technologies for achieving this transmission thus have had a particularly powerful impact on the imagination of literature as a medium.
The book has three parts. The first part reconstructs the postal conditions of classic and Romantic literature: the invention of postage in the seventeenth century, which transformed the postal system into a service meant to be used by the population (instead of by the prince alone); the sexualization of letter writing, which was introduced in the middle of the eighteenth century and changed the reading of a letter into an interpretation of intimate confessions of the soul; and Goethe's turning of this new ontology of the letter into a logistics of literature whereby literary authorship was constructed by means of postal logistics, with the precision of engineering.
The second part analyzes nineteenth-century postal innovations that facilitated communication through letters and examines how literary works were able to live off such communication. These innovations included the reform of the post office; the invention of the postage stamp; the Universal Postal Union, which subjected letter writing to an economy of materials and uniform standards; and the telegraph and the telephone, which surpassed literature in terms of speed, economy, and analog-signal processing.
In the third part, on the basis of a close reading of Franz Kafka's letters to his typist-fiancee, the author demonstrates how postal logistics of love and authorship have worked in the era of modern postal systems and technical media. Kafka's correspondence is deciphered as a "war of nerves" waged by means of all available techniques and conditions of transmission.

In the late summer of 1967, several patients suffering from a severe disease were admitted to the Department of Medicine of the Marburg University. It soon became obvious that the illness was a hitherto unknown infectious disease. The number of afflicted patients increased to 23. Several cases were observed in Frankfurt/Main at the same time and, some weeks later also in Belgrade, Yugo slavia. Common to all the patients was previous contact with the blood or tissues of Cercopithecus aethiops, the vervet monkey. Altogether 31 people became ill and 7 died. It was soon apparent that the infectious agent was neither bacterial nor rickettsial in origin but that a viral etiology was probable. Most of the known viral diseases were excluded and the infectious agent was shown to be a hitherto unknown virus with many peculiar characteristics: it infects guinea pigs but not adult mice and is larger than known viruses and of different shape. This agent was called the "Marburg virus" since most of the cases had occurred in Marburg and the greater part of the laboratory work leading to the detection of the virus was performed in Marburg."

In the Second World War, Pozna? was a key river crossing and railway junction on the Polish-German border. When the alarm was given indicating the Red Army's approach in January 1945, the city's 80-100,000 German civilians were speedily evacuated, leaving a garrison of some 15,000 men, mostly poorly-armed infantry, to face the rigours of a siege conducted by a massively superior and ruthless enemy anxious to acquire this transport centre, which was vital for the advance on Berlin. This is the account of Eastern Front veteran Richard Siegert, the gunner and later commander of the defenders' sole Tiger tank. Since the death of the driver in a futile attempt to escape from a PoW camp in Russia just after the end of the war, Siegert is the only survivor of that crew able to pass its record on to posterity. His account details how the crew fought gallantly against impossible odds, even when the Tiger was immobilised and could only act as a stationary anti-tank gun post or pillbox during the last heroic days' fighting for the citadel.

Revered by the likes of Octavio Paz and Roberto Bolano, Alejandra Pizarnik is still a hidden treasure in the U.S. Extracting the Stone of Madness: Poems 1962 1972 unearths this extraordinary poet for English readers in a bilingual edition that spans the heights of Pizarnik s oeuvre. In her brief life, Pizarnik produced an astonishingly powerful body of work. In her own words, she was drawn to the suffering of Baudelaire, the suicide of Nerval, the premature silence of Rimbaud, the mysterious and fleeting presence of Lautreamont, as well as to the unparalleled intensity of Artaud s physical and moral suffering. Obsessed with themes of solitude, childhood, madness, and death, Pizarnik explores the shifting valences of the self and the vague border between speech and silence. This compilation of poems includes the full collections of her middle to late work, as well as a selection of posthumously published verse."

The Routledge Handbook of the Polar Regions is an authoritative guide to the Arctic and the Antarctic through an exploration of key areas of research in the physical and natural sciences and the social sciences and humanities. It presents 38 new and original contributions from leading figures and voices in polar research, policy and practice, as well as work from emerging scholars. This handbook aims to approach and understand the Polar Regions as places that are at the forefront of global conversations about some of the most pressing contemporary issues and research questions of our age. The volume provides a discussion of the similarities and differences between the two regions to help deepen understanding and knowledge. Major themes and issues are integrated in the comprehensive introduction chapter by the editors, who are top researchers in their respective fields. The contributions show how polar researchers engage with contemporary debates and use interdisciplinary and multidisciplinary approaches to address new developments as well as map out exciting trajectories for future work in the Arctic and the Antarctic. The handbook provides an easy access to key items of scholarly literature and material otherwise inaccessible or scattered throughout a variety of specialist journals and books. A unique one-stop research resource for researchers and policymakers with an interest in the Arctic and Antarctic, it is also a comprehensive reference work for graduate and advanced undergraduate students.

Die Zielsetzung des Arbeitsseminars wurde in dem Aufruf zur Vortrags- anmeldung wie folgt dargestellt: "Durch eine Virtualisierung der Apparatur, d. h. durch Nachbildung und Vervielfachung der maschinenorientierten Schnittstellen, konnen mehrere, evtl. auch unterschiedliche Betriebssysteme parallel in einer Anlage ab- laufen. In den vergangenen Jahren war ein zunehmender Einsatz solcher virtuellen Maschinen zu beobachten. GrUnde hierfUr sind u. a. : - Bei Anwendern wird die Umstellung auf neue Betriebssysteme und/oder neue Anlagen teilweise erheblich erleichtert. - Bei Herstellern kann der Test neuer Betriebssysteme effizienter durch- gefUhrt werden. Weitere Anwendungen sind absehbar, so daB in vielen Fallen neu zu ent- wi cke 1 nde Rechners trukturen von den Anforderungen der vi rtue 11 en Ma- schinen, insbesondere hinsichtlich deren Effizienz, beeinfluBt werden. Die Ziele dieses Arbeitsseminars sind deshalb die Klarung der mit dieser Betriebsweise zusammenhangenden theoretischen und praktischen Probleme, der Austausch von Erfahrungen bei konkreten Anwendungen, sowie ein D- kussion der Entwicklungstendenzen Die eingereichten und ausgewahlten Vortrage zeigten, wie erwartet, daB die aktive Auseinandersetzung mit den Problemen der virtuellen Maschinen der- zeit im wesentlichen bei den Rechnerherstellern einerseits und den Anwen- dern andererseits erfolgt. Dementsprechend fehlen Vortrage von Universi- taten Uber Forschungsaktivitaten in diesem Bereich und Uber die theoreti- sche Behandlung und Beschreibung virtueller Maschinen. Umso erfreulicher war das Uberaus groBe Interesse, auch der Universitaten, an einer Teilnah- me an diesem Arbeitsseminar.

This book provides an outline and critical discussion of the characteristics of mindfulness-based interventions (MBIs) research. Since the first reports on the use of mindfulness practices in health interventions, a large body of research literature has emerged to document the effectiveness of MBIs for reducing psychological distress and to increase well-being. The integration of mindfulness into very diverse psychological theories makes it a unique concept in psychology that has generated a large amount of interest both in academic research but also the broader media. With this growing literature, mindfulness researchers have also recognised the need to be more critical of its developments, such as how MBIs are presented to the public or what types of research methods are used to test claims of an MBI's effectiveness. This book examines the large variety of approaches in which MBIs have been studied, including an outline of the philosophical underpinnings of MBI research, definition and measurement of mindfulness, the use of qualitative and quantitative research methods, research design, and research that addresses cultural and religious factors. The book contributes to increased awareness of the current direction of MBI research and thus seeks to contribute to further methodological refinement and sophistication of the research field. This book on the characteristics of research on MBIs is a must read for any researcher or practitioner interested in this fascinating topic.

Written to provide clinicians, educators, researchers, and students in rehabilitation with a comprehensive overview of the theory, practice, and evidence base of goal setting, this first-of-its-kind reference provides an authoritative, state-of-the-art knowledge of the practice. The authors cover a broad range of different approaches to goal setting, with input from experts from North America, Europe, and Australia. This book is applicable to patients with stroke, traumatic brain injury, neurological disorders, spinal cord injury, and other conditions.

This is a reproduction of a book published before 1923. This book may have occasional imperfectionssuch as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed worksworldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification: ++++ Die Wohnungsfursorge Im Grossherzogtum Hessen ... Rudolf Siegert A. Topelmann (vormals J. Ricker), 1907 Building laws; Savings and loan associations; Working class