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Handbook of Media Branding (Paperback, Softcover reprint of the original 1st ed. 2015)
Loot Price: R5,545
Discovery Miles 55 450
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Handbook of Media Branding (Paperback, Softcover reprint of the original 1st ed. 2015)
Expected to ship within 10 - 15 working days
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This comprehensive handbook critically addresses current issues and
achievements in the field of media branding. By discussing media
branding from different viewpoints, disciplines and research
traditions, this book offers fresh perspectives and identifies
areas of interest for further research. The authors highlight the
peculiarities of this field and reveal links and commonalities with
other areas of study within communication science. The chapters
address different research areas, such as society-, content-,
management-, audience- as well as advertising aspects of media
brands. This handbook thus brings together contributions from
different areas making it a valuable resource for researchers and
experts from industry interested in media branding.
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