Designing inclusively is no longer an option for companies. It is a business essential. Global populations are getting older, legislation is increasingly prohibitive of unnecessary exclusion and consumer attitudes are beginning to change. Exclusivity is out, inclusivity is in. Research communities the world over are responding to this change in design emphasis. Conferences such as the Cambridge Workshops on Universal Access and Assistive Technology (CWUAAT) offer a forum for researchers from diverse and varied disciplines to bring their perspectives on inclusive design together. This book has been inspired by the second CWUAAT, held in Cambridge, England in March 2004. It contains chapters from an international group of leading researchers in this field. Contributions focus on the following topics: design issues for universal access and assistive technology; enabling computer access and new technologies; and, assistive technology and rehabilitation robotics. This series of conferences is aimed at a broad range of interests, with a general focus on the development of products and solutions. Numerous case studies are used to raise awareness of the challenges faced in developing truly inclusive products, along with examples of good practice for design for a more inclusive world.

The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand's reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances. This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner's capabilities for identifying and managing those risks. This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.

There is an ever-increasing need for designers to create products that are genuinely inclusive of members of society with special needs. The population is growing older and legislative demands on industry to provide equal access for all are growing ever more stringent. Several research disciplines are working to find solutions to the problem of how to develop more inclusive products and the aim of Universal Access and Assistive Technology is to bring experiences from these different perspectives into a single reference. This book contains the proceedings of the first Cambridge Workshop on Universal Access and Assistive Technology (CWUAAT), incorporating the fourth Cambridge Workshop on Rehabilitation Robotics, held in Cambridge, England in March 2002. This book contains contributions from an international group of leading researchers in the fields of Universal Access and Assistive Technology. Contributions include papers on design, robotics and computer access, as well as the experiences of industry.It is composed of three parts containing material on: * design issues for universal access and assistive technology; * enabling computer access and new technologies; * assistive technology and rehabilitation robotics. Reflecting the spirit of recent moves to extend rights to universal accessibility, this series of workshops and accompanying books is aimed at a broad range of interests, with a general focus on the development of products and solutions. Numerous case studies are used to raise awareness of the challenges faced in developing truly inclusive products, along with examples of good practice.

Designing inclusively is no longer an option for companies. It is a business essential. Global populations are getting older, legislation is increasingly prohibitive of unnecessary exclusion and consumer attitudes are beginning to change. Exclusivity is out, inclusivity is in. Research communities the world over are responding to this change in design emphasis. Conferences such as the Cambridge Workshops on Universal Access and Assistive Technology (CWUAAT) offer a forum for researchers from diverse and varied disciplines to bring their perspectives on inclusive design together. This book has been inspired by the second CWUAAT, held in Cambridge, England in March 2004. It contains chapters from an international group of leading researchers in this field. Contributions focus on the following topics: design issues for universal access and assistive technology; enabling computer access and new technologies; and, assistive technology and rehabilitation robotics. This series of conferences is aimed at a broad range of interests, with a general focus on the development of products and solutions. Numerous case studies are used to raise awareness of the challenges faced in developing truly inclusive products, along with examples of good practice for design for a more inclusive world.

Inclusive Design: What's in It for Me? presents a comprehensive review of current practice in inclusive design. With emphasis on new ideas for improvement and arguments for wider implementation in future, a unique combination of leading opinions on inclusive design from both industry and academia are offered. The theme throughout encourages a positive view of inclusive design as a good and profitable process and to produce a change to more effective approaches to "design for all". Inclusive Design is composed of two parts with a common chapter structure so that the business and design arguments in favour of inclusive design can be easily compared and assimilated: The Business Case presents the industrial and management benefits of inclusive design. It concentrates on demographic, legal and ethical reasons for all businesses being better off taking inclusivity into account in the design of their products or services. Case histories demonstrating the commercial success of inclusive design are drawn from the experiences of companies such as Tesco, Fiat and The Royal Mail. The Designers' Case focuses on the factors a designer needs to take into account when dealing with inclusivity. "Who is going to use my design?" "What do they need from my design?" "How do I take any medical needs into account?" "Just how "inclusive" is my design?" are all questions answered in this section which presents the necessary tools for effective inclusive design. This part of the book aims to convince a designer that inclusive design is a realistic goal. Inclusive Design will appeal to designers, researchers and students and to managers making decisions about the research and design strategies of their companies.

As new technology continually emerges, it is essential that companies design products that offer the right combination of functionality, usability, and accessibility for all consumers. In this volume, author Dr. Simeon Keates presents a step-by-step guide for companies on how to accomplish this difficult task, articulating why these three elements can make the critical difference in remaining competitive and economically viable over the long term. It is a how to book to help companies and designers offer products, services, and environments that do not discriminate between potential users and grounds of capability. Designing for Accessibility provides insightful case studies to illustrate the corporate benefits for designing accessibility, in addition to carefully selected and valuable figures and tables. It serves as a means to demystify what is involved in designing inclusive products for all users. Dr. Keates highlights numerous examples for designers, such as creating a tool for Web browsing for older adults, as well as digital television access. well as corporate and design researchers to ensure the practical realization of accessible technology for all segments of society.

As new technology continually emerges, it is essential that companies design products that offer the right combination of functionality, usability, and accessibility for all consumers. In this volume, author Dr. Simeon Keates presents a step-by-step guide for companies on how to accomplish this difficult task, articulating why these three elements can make the critical difference in remaining competitive and economically viable over the long term. It is a how to book to help companies and designers offer products, services, and environments that do not discriminate between potential users and grounds of capability. Designing for Accessibility provides insightful case studies to illustrate the corporate benefits for designing accessibility, in addition to carefully selected and valuable figures and tables. It serves as a means to demystify what is involved in designing inclusive products for all users. Dr. Keates highlights numerous examples for designers, such as creating a tool for Web browsing for older adults, as well as digital television access. well as corporate and design researchers to ensure the practical realization of accessible technology for all segments of society.