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Discover the secrets to success in sport-related tourism and
adventure travel This essential handbook of sport-related travel
provides an in-depth look at an international industry growing by
leaps and bounds. Sport and Adventure Tourism serves as a unique
reference resource for sports and tourism professionals, educators
and students, presenting an invaluable overview of a niche market
that's rapidly outgrowing its niche. Covering every aspect of sport
tourism from historical, economic, and sport-specific starting
points, the book features thoughtful and incisive commentary from
the foremost experts in the field. Presented in a concise,
easy-to-read format, Sport and Adventure Tourism provides an
unrivaled orientation to all facets of sport-related tourism and
leisure management. Sports travel (both participatory and
spectatorial) and adventure tourism are examined in terms of size
and growth of the market, marketing and management strategies, and
future prospects. The book includes international, up-to-date case
studies, links to relevant Websites and an extensive roster of
references. Sport and Adventure Tourism examines all aspects of
sport-related tourism, including: planning, developing, and
marketing an event skiing and snowboarding boating, sailing, and
fishing the "phenomenon" of golf tourism mountain-based adventure
tourism the growing spa industry virtual sports tourism-an
alternative to travel This one-of-a-kind primer presents an
informative study of sports, leisure, and adventure travel,
covering everything from golf tourism to heli-skiing to sports
event and spa tourism. A handbook for professionals, a textbook for
academics, and a highly readable introduction for anyone interested
in sport-related travel, Sport and Adventure Tourism is an
essential guide for anyone who takes a not-so-leisurely approach to
leisure time.
International Cases on Tourism Destination Management and COVID-19
provides students, lecturers and practitioners with an essential
real-life resource on how different tourism destinations around the
world have been impacted by, and responded to, the COVID-19
pandemic. These 34 in-depth case studies from the Americas, the
APAC region, Europe, and the Middle East allow a global
perspective, and acts as a toolkit than can be used to design a
better future for tourism destinations that embraces sustainability
and collaboration. For each case study, secondary sources such as
media articles, industry and government reports, campaign
materials, websites and social media channels have been closely
analysed. In addition, interviews have been conducted with
destination marketers, government officials, tour operators,
professional guides, and hotel managers to provide a holistic view
for each destination. Each case study is structured around COVID-19
impacts, responses and outcomes, and includes further reading,
video links, and discussion questions to challenge students further
in their self-study and to encourage in-class discussions. This is
an essential resource for tourism students and lecturers across the
curriculum, and a fascinating read for anyone in the business of
tourism.
International Cases on Tourism Destination Management and COVID-19
provides students, lecturers and practitioners with an essential
real-life resource on how different tourism destinations around the
world have been impacted by, and responded to, the COVID-19
pandemic. These 34 in-depth case studies from the Americas, the
APAC region, Europe, and the Middle East allow a global
perspective, and acts as a toolkit than can be used to design a
better future for tourism destinations that embraces sustainability
and collaboration. For each case study, secondary sources such as
media articles, industry and government reports, campaign
materials, websites and social media channels have been closely
analysed. In addition, interviews have been conducted with
destination marketers, government officials, tour operators,
professional guides, and hotel managers to provide a holistic view
for each destination. Each case study is structured around COVID-19
impacts, responses and outcomes, and includes further reading,
video links, and discussion questions to challenge students further
in their self-study and to encourage in-class discussions. This is
an essential resource for tourism students and lecturers across the
curriculum, and a fascinating read for anyone in the business of
tourism.
A fully revised and updated new edition of this bestselling and a
unique text that explains not only the theory behind the importance
of customer service but also acts as a guidebook for those wishing
to put this theory into practice. In essence it is the 'whys' and
'hows'of customer service. Fully updated with current statistics,
trends, and examples, it is full of references to all the latest
research from both academic and practitioner literature. Chapters
cover important topics such as the financial and behavioural
consequences of customer service, consumer trends influencing
service, developing and maintaining a service culture, managing
service encounters, the importance of market research, building and
maintaining customer relationships, providing customer service
through the servicescape, the impact of technology on customer
service, the importance of service recovery, and promoting customer
service internally and externally. The third edition of this book -
like the first and second - is easy to read, very current, and full
of references to all the latest research. Chapters cover important
topics such as the financial and behavioral consequences of
customer service, consumer trends influencing service, developing
and maintaining a service culture, managing service encounters, the
importance of market research, building and maintaining customer
relationships, providing customer service through the servicescape,
the impact of technology on customer service, the importance of
service recovery, and promoting customer service internally and
externally. The third edition also pays special attention to the
COVID-19 pandemic and how it has altered customer service in the
tourism and hospitality sector - a sector that was impacted more
than any other due to the crisis. In addition to fresh, up-to-date
material, the third edition contains 10 new cases from around the
world that focus on how individuals or organizations in the
hospitality sector have adapted - and even thrived - during the
COVID-19 pandemic.
The year 2020 will be a defining moment in the history of the
tourism and hospitality industry worldwide. The arrival of the
novel coronavirus, COVID-19 dealt the industry a vicious blow. It
is forecast that due to this pandemic, the number of international
tourist arrivals will fall by at least 60-80% in 2020, putting
millions of jobs at risk. The industry will recover, but travel
will never be the same again. COVID-19 and Travel: impacts,
responses and outcomes examines how this crisis unfolded and its
devasting impacts on the travel, tourism and hospitality
industries. Packed with international case studies, it takes the
reader from the very outset of the crisis, how the industry reacted
and its message to the market, through to its impacts and a
possible future. It examines issues such as: * Why the COVID-19
outbreak and travel were inextricably linked; * How the different
sectors of the industry adapted to the crisis; * Crisis
communication strategies employed by organizations in response to
the crisis; * How travellers were impacted by the crisis; * The
social, economic and environmental impacts of the pandemic; * The
future of travel after COVID-19. The book has a thorough
user-friendly pedagogic structure and is accompanied by a website
which contains an instructor's guide that includes chapter
questions and model answers, a test bank, PowerPoint slides for
each chapter, and short videos to accompany the cases. The impacts
of this pandemic change daily, and the crisis is still fluid. To
this end, the book will be updated regularly with online articles
that can be found on the book's website at:
www.goodfellowpublishers.com/COVID19 Must have reading for all
tourism students, educators, and practitioners all over the world
and the 'go to' text on the subject of COVID-19 and its impact on
travel.
Discover the secrets to success in sport-related tourism and
adventure travel This essential handbook of sport-related travel
provides an in-depth look at an international industry growing by
leaps and bounds. Sport and Adventure Tourism serves as a unique
reference resource for sports and tourism professionals, educators
and students, presenting an invaluable overview of a niche market
that's rapidly outgrowing its niche. Covering every aspect of sport
tourism from historical, economic, and sport-specific starting
points, the book features thoughtful and incisive commentary from
the foremost experts in the field. Presented in a concise,
easy-to-read format, Sport and Adventure Tourism provides an
unrivaled orientation to all facets of sport-related tourism and
leisure management. Sports travel (both participatory and
spectatorial) and adventure tourism are examined in terms of size
and growth of the market, marketing and management strategies, and
future prospects. The book includes international, up-to-date case
studies, links to relevant Websites and an extensive roster of
references. Sport and Adventure Tourism examines all aspects of
sport-related tourism, including: planning, developing, and
marketing an event skiing and snowboarding boating, sailing, and
fishing the "phenomenon" of golf tourism mountain-based adventure
tourism the growing spa industry virtual sports tourism-an
alternative to travel This one-of-a-kind primer presents an
informative study of sports, leisure, and adventure travel,
covering everything from golf tourism to heli-skiing to sports
event and spa tourism. A handbook for professionals, a textbook for
academics, and a highly readable introduction for anyone interested
in sport-related travel, Sport and Adventure Tourism is an
essential guide for anyone who takes a not-so-leisurely approach to
leisure time.
This cutting-edge and engaging student textbook, now in a second
edition, provides essential coverage of marketing principles for
Tourism, Hospitality and Events, with a strong focus on the
increasing global and digital aspects of these industries. The text
has been updated to include all the latest industry developments,
practice and research, including the lasting impacts of Covid-19 on
consumer behaviour and, in turn, the tourism, hospitality and
events industries, as well as the accelerated role of
digitalization and use of new technologies, such as artificial
intelligence and the metaverse, both of which are changing how
people conceive of travel and experiences whilst blurring the
boundaries between what is real and virtual. Popular chapter
features such as Lessons from a Marketing Guru, featuring
personal insights from real world practitioners, and Digital
Spotlights, which highlight the ways in which technology has
transformed tourism, hospitality and events, and Marketing in
Action case studies continue to help bring the text to life
through fun and relevant examples from a wide variety of
organizations and regions across the globe. This textbook is
essential reading for any university or college course looking at
marketing in relation to tourism, hospitality and events. Simon
Hudson is a tourism and hospitality professor at the
University of South Carolina. Louise Hudson is a freelance
travel journalist writing for a host of newspaper travel sections,
online tourism sites, and her own blog.
A fully revised and updated new edition of this bestselling and a
unique text that explains not only the theory behind the importance
of customer service but also acts as a guidebook for those wishing
to put this theory into practice. In essence it is the 'whys' and
'hows'of customer service. Fully updated with current statistics,
trends, and examples, it is full of references to all the latest
research from both academic and practitioner literature. Chapters
cover important topics such as the financial and behavioural
consequences of customer service, consumer trends influencing
service, developing and maintaining a service culture, managing
service encounters, the importance of market research, building and
maintaining customer relationships, providing customer service
through the servicescape, the impact of technology on customer
service, the importance of service recovery, and promoting customer
service internally and externally. The third edition of this book -
like the first and second - is easy to read, very current, and full
of references to all the latest research. Chapters cover important
topics such as the financial and behavioral consequences of
customer service, consumer trends influencing service, developing
and maintaining a service culture, managing service encounters, the
importance of market research, building and maintaining customer
relationships, providing customer service through the servicescape,
the impact of technology on customer service, the importance of
service recovery, and promoting customer service internally and
externally. The third edition also pays special attention to the
COVID-19 pandemic and how it has altered customer service in the
tourism and hospitality sector - a sector that was impacted more
than any other due to the crisis. In addition to fresh, up-to-date
material, the third edition contains 10 new cases from around the
world that focus on how individuals or organizations in the
hospitality sector have adapted - and even thrived - during the
COVID-19 pandemic.
This cutting-edge and engaging student textbook, now in a second
edition, provides essential coverage of marketing principles for
Tourism, Hospitality and Events, with a strong focus on the
increasing global and digital aspects of these industries. The text
has been updated to include all the latest industry developments,
practice and research, including the lasting impacts of Covid-19 on
consumer behaviour and, in turn, the tourism, hospitality and
events industries, as well as the accelerated role of
digitalization and use of new technologies, such as artificial
intelligence and the metaverse, both of which are changing how
people conceive of travel and experiences whilst blurring the
boundaries between what is real and virtual. Popular chapter
features such as Lessons from a Marketing Guru, featuring
personal insights from real world practitioners, and Digital
Spotlights, which highlight the ways in which technology has
transformed tourism, hospitality and events, and Marketing in
Action case studies continue to help bring the text to life
through fun and relevant examples from a wide variety of
organizations and regions across the globe. This textbook is
essential reading for any university or college course looking at
marketing in relation to tourism, hospitality and events. Simon
Hudson is a tourism and hospitality professor at the
University of South Carolina. Louise Hudson is a freelance
travel journalist writing for a host of newspaper travel sections,
online tourism sites, and her own blog.
Framed within basic marketing principles, Marketing for Tourism,
Hospitality & Events highlights the global shift in tourism
demographics today, placing a particular emphasis on the role of
digital technology and its impact on travel products and services.
Covering developments across a broad range of topics such as
contemporary tourism marketing, understanding today's consumer, and
the importance of public relations and personal selling, key
industry changes are captured throughout the text. 'Lessons from a
Marketing Guru' feature personal insights from real world
practitioners, and 'Digital Spotlights' highlight the ways in which
social media and the Internet have transformed tourism, hospitality
and events the world over. These features are further enhanced by
'Marketing in Action' case-studies in each chapter that highlight
the international realities of tourism, hospitality and events
marketing in practice. These include: Spiritual Tourism in Tamil
Nadu, India Social media listening at Marriott's headquarters in
Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed
hotels in Prague, Amsterdam, Berlin and Mexico The promotion of
Hawaii through film and television Dark Tourism in Vietnam The book
is complemented by a companion website featuring a range of tools
and resources for lecturers and students, including PowerPoint
slides, an instructor manual, a test bank of multiple choice
questions and author-curated video links to make the examples in
each chapter come to life. Ideal for undergraduate and postgraduate
students looking for an introductory text to marketing for tourism,
hospitality and events.
The year 2020 will be a defining moment in the history of the
tourism and hospitality industry worldwide. The arrival of the
novel coronavirus, COVID-19 dealt the industry a vicious blow. It
is forecast that due to this pandemic, the number of international
tourist arrivals will fall by at least 60-80% in 2020, putting
millions of jobs at risk. The industry will recover, but travel
will never be the same again. COVID-19 and Travel: impacts,
responses and outcomes examines how this crisis unfolded and its
devasting impacts on the travel, tourism and hospitality
industries. Packed with international case studies, it takes the
reader from the very outset of the crisis, how the industry reacted
and its message to the market, through to its impacts and a
possible future. It examines issues such as: * Why the COVID-19
outbreak and travel were inextricably linked; * How the different
sectors of the industry adapted to the crisis; * Crisis
communication strategies employed by organizations in response to
the crisis; * How travellers were impacted by the crisis; * The
social, economic and environmental impacts of the pandemic; * The
future of travel after COVID-19. The book has a thorough
user-friendly pedagogic structure and is accompanied by a website
which contains an instructor's guide that includes chapter
questions and model answers, a test bank, PowerPoint slides for
each chapter, and short videos to accompany the cases. The impacts
of this pandemic change daily, and the crisis is still fluid. To
this end, the book will be updated regularly with online articles
that can be found on the book's website at:
www.goodfellowpublishers.com/COVID19 Must have reading for all
tourism students, educators, and practitioners all over the world
and the 'go to' text on the subject of COVID-19 and its impact on
travel.
The snow sports industry has experienced remarkable growth in the
last fifty years. It is estimated that there are about 115 million
skiers worldwide and around 2,000 ski resorts in 70 countries
catering to this growing market. New resorts in Asia and Eastern
Europe are competing for these visitors with already well
established destinations. But the industry is changing. Technology
is having a huge impact on the skiing product and how it is
distributed; demographic shifts are affecting the ski industry
landscape; and climate change is impacting hills all over the
world. Such dramatic changes require a fresh look at this exciting
and dynamic industry. Comprised of 12 chapters for easy semester
teaching, each chapter follows the theme of 'working in winter
wonderlands'. It covers a breadth of issues including: * The
evolution of winter sport tourism, with skiing's earliest emergence
as a leisure pastime during the mid-nineteenth century in Europe,
to the present day; * The winter sport tourism product - the
activities, resorts, and supporting industries such as clothing and
equipment; * Design and planning for winter sports resorts
including management and operations, both on- and off-mountain; *
Marketing, public relations and media; * Planning, marketing and
leveraging of events in the winter sports industry * Economic,
social and environmental impacts of winter sport tourism; *
Understanding the consumer, customer service and how to develop a
service culture. * The future for the ski industry, how resorts
need to cater to the future consumer, and how to deal with
seasonality. The book has a sound pedagogic structure, with key
chapter features including: * Spotlight' sections focusing on the
occupation of a frontline individual in the snow sports industry in
various roles including marketing, resort designer, entertainment
and director of communications; * 'Profiles' on a particular
resort, organization or individual that illustrates a particular
concept or theoretical principle presented in the chapter.
Interesting profiles include Patrick Bruchez, owner and manager of
Verbier's olderst hotel; Joe Nevin, creator of Bumps for Boomers in
Aspen; and Darren Turner developer of an innovative ski instruction
app. The book also profiles Crystal Holidays, one the UK'S largest
ski operators, and China's emergence as a key player in the global
ski industry. * A detailed 'Case Study' which ,as a collection,
cover a variety of organizations and regions. Designed to foster
critical thinking, these cases illustrate actual business scenarios
that stress several concepts found in the chapters. Case studies
include women's instruction camps, Vail's development plans in
Utah, ski resort infrastructure in Japan, DreamSki Adventures in
South America, the EpicMix app in Colorado, the upcoming Olympics
in South Korea, and Slovenia's growing ski scene. * Online tutor
resources including Powerpoint slides with links to relevant
videos. All spotlights, profiles and cases have been developed
following a personal visit or in-depth interviews conducted by the
authors, and there is an international flavor throughout the book.
Essential reading for tourism students, researchers, and
practitioners - particularly those working in the ski industry.
With an emphasis on European issues, this book looks into the
dynamics of the international ski industry. It presents research
and statistical information, as well as case studies from Europe
and North America.
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