Golf Tourism (Paperback, 2nd New edition)

Since the first edition of this widely acclaimed text the landscape of Golf Tourism has changed considerably. A focus on family holidays has emerged, with an increased emphasis on the customization of vacations. Marketers are more inventive, packaging golf with wine, cycling, food and spas. Expectations have also increased in terms of customer service and value for money, and technology and social media have revolutionized both the decision-making process and booking procedures for golf holidays. Golf continues to represent the largest sports-related travel market valued at GBP30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues.

General

Imprint:	Goodfellow Publishers Limited
Country of origin:	United Kingdom
Release date:	February 2014
Authors:	Simon Hudson • Louise Hudson
Dimensions:	234 x 156 x 30mm (L x W x T)
Format:	Paperback
Pages:	304
Edition:	2nd New edition
ISBN-13:	978-1-908999-94-8
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Golf Promotions
LSN:	1-908999-94-2
Barcode:	9781908999948

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