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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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Impacts and Implications for the Sports Industry in the Post-COVID-19 Era (Hardcover)
Loot Price: R5,931
Discovery Miles 59 310
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Impacts and Implications for the Sports Industry in the Post-COVID-19 Era (Hardcover)
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The sports industry had impressive global growth over the years,
with factors from the introduction of e-sports and new streaming
and viewing methods to sponsorships and digital media contributing
to its rise. However, the COVID-19 pandemic brought upon a rapid
change in this sector. Sports' seasons ended abruptly, people's
escape from reality suddenly vanished, their spending attitudes
changed, live games and commercial flights were suspended, hotels
were impossible to book, and consumers practically turned into
prisoners within their own homes. No live sports matches were to
follow on any media either, so specialized sports channels were
forced to play old recordings rather than broadcasting new events.
Even athletes themselves struggle to stay relevant and thus, try to
utilize creative methods to enhance their brand value in these
difficult times. With most of the sports leagues shut down during
the pandemic, with a few exceptions which performed in empty
venues, the restrictions diminished the sports experience compared
to the pre-COVID-19 era and the impacts were widespread. Impacts
and Implications for the Sports Industry in the Post-COVID-19 Era
explores the changes that have been and will continue to be created
by the unexpected disruptions that occurred as a result of the
pandemic within the sports industry, fans consumption, and
recreational habits. The chapters explore the status of sports
after the pandemic, paths to recovery, and the future of sports,
along with the many impacts and issues that have arisen due to
changes in the industry necessitated by COVID-19. Covering
important topics such as mental health, impacts on athletes and
coaches, the market value for professional sports, consumer
behavior during COVID-19, and the changes in marketing, tourism,
and business, this book is ideally intended for sports managers,
marketers, broadcasting agencies, media specialists, brand
managers, fitness professionals, practitioners, stakeholders,
researchers, academicians, and students interested in the impacts
on the sports industry and the outlook for sports in the
post-COVID-19 era.
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