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Changing the Game - My Career in Collegiate Sports Marketing (Paperback)
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Changing the Game - My Career in Collegiate Sports Marketing (Paperback)
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Many Kentuckians and fans of intercollegiate athletics are familiar
with the name Jim Host. As founder and CEO of Host Communications,
he was the pioneer in college sports marketing. Host's prevailing
innovation in collegiate sports was the concept of bundled
licensing, which encouraged corporate partners to become official
sponsors of athletic programs across media formats. Host and his
team developed the NCAA Radio Network and introduced what became
known as the NCAA's Corporate Partner Program, which employed
companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to
promote university athletic programs and the NCAA at large. Host
was involved with the construction of Rupp Arena, the Kentucky
Horse Park, and the KFC Yum! Center. But few know his full story.
Changing the Game is the first complete account of the
entrepreneur's professional life, detailing his achievements in
sports radio, management, and broadcasting; his time in minor
league baseball, real estate, and the insurance business; and his
foray into Kentucky politics, including his appointments under
governors Louie B. Nunn and Ernie Fletcher. This memoir provides a
behind-the-scenes look at the growth of big-time athletics and
offers solutions for current challenges facing college sports.
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