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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry

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Marketing Strategy for the Creative and Cultural Industries (Paperback, 2nd edition) Loot Price: R1,374
Discovery Miles 13 740
Marketing Strategy for the Creative and Cultural Industries (Paperback, 2nd edition): Bonita Kolb

Marketing Strategy for the Creative and Cultural Industries (Paperback, 2nd edition)

Bonita Kolb

Series: Discovering the Creative Industries

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Loot Price R1,374 Discovery Miles 13 740 | Repayment Terms: R129 pm x 12*

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Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: * taking a strategic approach to developing marketing plans; * bringing together strategic planning, market research, goal setting, and marketing theory and practice; * explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Discovering the Creative Industries
Release date: September 2020
First published: 2021
Authors: Bonita Kolb
Dimensions: 234 x 156 x 29mm (L x W x T)
Format: Paperback
Pages: 324
Edition: 2nd edition
ISBN-13: 978-0-367-41977-6
Categories: Books > Arts & Architecture > The arts: general issues > General
Books > Business & Economics > Economics > General
Books > Arts & Architecture > Performing arts > Theatre, drama > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry
Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General
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LSN: 0-367-41977-7
Barcode: 9780367419776

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