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Digital Pricing Strategy - Capturing Value from Digital Innovations (Paperback): Stephan M. Liozu, Andreas Hinterhuber Digital Pricing Strategy - Capturing Value from Digital Innovations (Paperback)
Stephan M. Liozu, Andreas Hinterhuber
R1,357 Discovery Miles 13 570 Ships in 9 - 17 working days

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA and Executive Education students with an understanding of the capabilities, processes and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

Digital Pricing Strategy - Capturing Value from Digital Innovations (Hardcover): Stephan M. Liozu, Andreas Hinterhuber Digital Pricing Strategy - Capturing Value from Digital Innovations (Hardcover)
Stephan M. Liozu, Andreas Hinterhuber
R4,624 Discovery Miles 46 240 Ships in 12 - 19 working days

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA and Executive Education students with an understanding of the capabilities, processes and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

The Pricing Journey - The Organizational Transformation Toward Pricing Excellence (Hardcover): Stephan M. Liozu The Pricing Journey - The Organizational Transformation Toward Pricing Excellence (Hardcover)
Stephan M. Liozu
R1,435 Discovery Miles 14 350 Ships in 12 - 19 working days

Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing-drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power. Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies. Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence. This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation.

Pricing Strategy Implementation - Translating Pricing Strategy into Results (Hardcover): Andreas Hinterhuber, Stephan M. Liozu Pricing Strategy Implementation - Translating Pricing Strategy into Results (Hardcover)
Andreas Hinterhuber, Stephan M. Liozu
R4,470 Discovery Miles 44 700 Ships in 12 - 19 working days

Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability to master the internal political competition for scarce resources, but it takes place in a well-defined environment. Fast forward to strategy implementation: competitors that stubbornly fail to behave according to assumptions, new entrants, internal resistance, new opportunities, changing customer preferences, leadership changes, regulatory interventions, or market growth rates that change unexpectedly are some of the intervening variables between the pricing strategy originally developed and the strategy actually implemented. This book provides the theories and best practices that enable the effective implementation of pricing strategies. It offers: a best practice overview on how to convert a pricing strategy into superior results insights from current academic research on driving profits via pricing strategy implementation examples on how to deal with digital transformation in the context of pricing tools and insights into how to overcome internal resistance, align the organization, and forge win-win relationships with customers Taking a new approach, Pricing Strategy Implementation is a critical and practical tool for practicing executives and managers, as well as academics and researchers in pricing, marketing strategy, and strategic management.

Pricing Strategy Implementation - Translating Pricing Strategy into Results (Paperback): Andreas Hinterhuber, Stephan M. Liozu Pricing Strategy Implementation - Translating Pricing Strategy into Results (Paperback)
Andreas Hinterhuber, Stephan M. Liozu
R1,545 Discovery Miles 15 450 Ships in 12 - 19 working days

Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability to master the internal political competition for scarce resources, but it takes place in a well-defined environment. Fast forward to strategy implementation: competitors that stubbornly fail to behave according to assumptions, new entrants, internal resistance, new opportunities, changing customer preferences, leadership changes, regulatory interventions, or market growth rates that change unexpectedly are some of the intervening variables between the pricing strategy originally developed and the strategy actually implemented. This book provides the theories and best practices that enable the effective implementation of pricing strategies. It offers: a best practice overview on how to convert a pricing strategy into superior results insights from current academic research on driving profits via pricing strategy implementation examples on how to deal with digital transformation in the context of pricing tools and insights into how to overcome internal resistance, align the organization, and forge win-win relationships with customers Taking a new approach, Pricing Strategy Implementation is a critical and practical tool for practicing executives and managers, as well as academics and researchers in pricing, marketing strategy, and strategic management.

Pricing--The New CEO Imperative - A Book from the Pricing Profession to the C-Suite (Paperback): Stephan M. Liozu Pricing--The New CEO Imperative - A Book from the Pricing Profession to the C-Suite (Paperback)
Stephan M. Liozu
R719 Discovery Miles 7 190 Ships in 10 - 15 working days
B2G Pricing - Best Practices in Business-to-Government Pricing Strategies (Paperback): Stephan M. Liozu B2G Pricing - Best Practices in Business-to-Government Pricing Strategies (Paperback)
Stephan M. Liozu
R1,213 Discovery Miles 12 130 Ships in 10 - 15 working days
Monetizing Data - A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers (Paperback): Wolfgang Ulaga,... Monetizing Data - A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers (Paperback)
Wolfgang Ulaga, Stephan M. Liozu
R977 Discovery Miles 9 770 Ships in 10 - 15 working days
Value Mindset - Accelerate Your Value Transformation by Changing Your Mindset (Paperback): Stephan M Liozu Phd Value Mindset - Accelerate Your Value Transformation by Changing Your Mindset (Paperback)
Stephan M Liozu Phd
R312 Discovery Miles 3 120 Ships in 10 - 15 working days
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