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Books > Business & Economics > Business & management > Business strategy
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Pricing Strategy Implementation - Translating Pricing Strategy into Results (Paperback)
Loot Price: R1,372
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Pricing Strategy Implementation - Translating Pricing Strategy into Results (Paperback)
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Pricing can truly transform organizations. The impact of pricing on
organizations is a result of two factors: pricing strategy
development and the implementation of these strategies.
Implementation is arguably the most difficult part in the pricing
strategy process where even seasoned practitioners demand guidance.
Pricing strategy development requires creativity, analytical rigor,
and an ability to master the internal political competition for
scarce resources, but it takes place in a well-defined environment.
Fast forward to strategy implementation: competitors that
stubbornly fail to behave according to assumptions, new entrants,
internal resistance, new opportunities, changing customer
preferences, leadership changes, regulatory interventions, or
market growth rates that change unexpectedly are some of the
intervening variables between the pricing strategy originally
developed and the strategy actually implemented. This book provides
the theories and best practices that enable the effective
implementation of pricing strategies. It offers: a best practice
overview on how to convert a pricing strategy into superior results
insights from current academic research on driving profits via
pricing strategy implementation examples on how to deal with
digital transformation in the context of pricing tools and insights
into how to overcome internal resistance, align the organization,
and forge win-win relationships with customers Taking a new
approach, Pricing Strategy Implementation is a critical and
practical tool for practicing executives and managers, as well as
academics and researchers in pricing, marketing strategy, and
strategic management.
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