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Digital Pricing Strategy - Capturing Value from Digital Innovations (Hardcover)
Loot Price: R4,438
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Digital Pricing Strategy - Capturing Value from Digital Innovations (Hardcover)
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Digital Pricing Strategy provides a best practice overview of how
companies design, analyse and execute digital pricing strategies.
Bringing together insights from academic and professional experts
globally, the text covers essential areas of the value and pricing
of data, platform pricing, pricing of subscriptions and
monetization of the global environment. Case studies, examples and
interviews from leading organizations, including Zuora, Honeywell,
Relayr, Alcatel Lucent, ABB, Thales and General Electric,
illustrate key concepts in practice. To aid student learning,
chapter objectives, summaries and key questions feature in every
chapter, alongside PowerPoint slides and a test bank available
online for lecturers. Comprehensive and applied in its approach,
this text provides postgraduate, MBA and Executive Education
students with an understanding of the capabilities, processes and
tools that enable executives to effectively implement digital
transformations and capture value from digital innovations.
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