Learn the techniques and applications of marketing communications in a European context       Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.   Pearson, the world’s learning company.

For undergraduate principles of marketing courses. Everything students need to know to develop their 'management sense' and be successful Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organisations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today's employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn't - with the ultimate goal to help students be successful in their careers.

This second European edition of this classic textbook brings the exceptional introduction to organizational behaviour written by the masters of the subject, and adapts it to meet the needs of students studying in Europe today. Fully updated and revised, this adaptation continues the tradition of making current, relevant research come alive for students, while maintaining its hallmark features - clear writing style, cutting-edge content and compelling pedagogy. This new edition offers real-life examples drawn from a global range of organizations including Google, Cadbury, Apple, Capital One, Microsoft, Lego, Ferrari and more, plus up-to-date insights into the latest research and hot topics from across the world. Key features include: 'Myth or science?' boxes, which provide repeated evidence that common sense can often lead us astray in the attempt to understand human behaviour, and that behavioural research offers a means for testing the validity of common-sense notions. 'OB in the news' which prepares students to recognise and evaluate OB issues which often appear in the news when presented with them in newspapers, magazines, TV, etc. 'Face the facts': these boxes highlight interesting facts from recent surveys that emphasise key aspects of the text. For example, diversity across Europe, the extent of employee engagement, and the popularity of working in teams. "As a whole, the content of the book is strong, and is well-structured with a European focus." Mohammad Lafiti, Uppsala University, Sweden

For undergraduate and graduate strategy courses. Gain a strategic edge in today's business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

Text only. This product does NOT include a MyFireKit Access Code Card. To purchase the text with a MyFireKit Access Code Card, please use ISBN: 0-13-283000-0 Organized into 17 chapters with completely updated color photographs and accompanied by supporting appendices, this seventh edition, written to the FESHE curriculum, instructs the reader on the skills needed in fire investigation, delving into topics such as fire-related deaths and injuries, fire behavior and sources of ignition. Remaining true to Professor Paul L. Kirk's intent, this best-selling text presents a broad-based look at the entire fire investigation process, from evaluating a fire scene to writing reports and providing testimony. An international database as offered by fire and explosion investigators, scientists, and engineers from all over the world is also reflected in the seventh edition, including revised material on ignition, fire dynamics, and case examples while showcasing a multitude of latest research, color photographs and artwork.

For undergraduate and graduate courses in organisational behaviour and human resources. An applied approach to developing and practicing interpersonal skills. By developing and practicing the material in Training in Interpersonal Skills, students can learn how to build productive relationships for any situation. This text also helps students master the skills necessary for personal and organisational effectiveness such as self-management, communication, teaming, and problem solving. The sixth edition includes several new pedagogical tools-such as self-assessment quizzes, exercises, cases, etc.-and information on the importance and usage of social networking.

Appropriate for Supervision, Supervision Management, and Intro to Management Fundamental Management Skills for the Contemporary Workplace Known as one of the most effective books on management, Supervision Today helps students build an understanding of supervising through real-life concepts, examples, and practice. It's lively, conversational tone and full-color design engages students and helps capture the reality and excitement of the supervisor's job. Using a "student-friendly" approach, Supervision Today covers the essential and traditional elements of managing others with a strong focus on applied and practical skills. The 8th Edition continues to be rich in instructional aids and experiential opportunities. Concentrating on the evolving roles supervisors must embrace in the current work environment, Supervision Today includes new information on employee engagement; sustainability; technological advances; work, life, and family balance; workplace diversity; supervising global teams; and more.

Providing both undergraduate and postgraduate students with the research and information they need to succeed in their organizational behaviour studies, this text has also been adapted to meet the specific learning needs of students in the Arab region. This text covers key aspects of the discipline in a language, style and methodology readers can engage with, and includes references to well known Arab companies and local case studies so students can better relate to the book's theory

Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on clear writing, cutting-edge content, and intuitive pedagogy. There's a reason why Robbins's textbooks have educated millions of students and have been translated into 20 languages: because of a commitment to provide engaging, cutting-edge material that helps you understand and connect with this important field of study. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on clear writing, cutting-edge content, and intuitive pedagogy. There's a reason why Robbins's textbooks have educated millions of students and have been translated into 20 languages: because of a commitment to provide engaging, cutting-edge material that helps you understand and connect with this important field of study. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

This book examines the issues relevant to the design of vector and pipelined computer systems using the Cray X-MP/24. The purpose of the book is to help the readers arrive at a deep understanding of how vector processing systems really work. These insights will be useful to the scientist who would like to obtain maximum performance from a vector machine, to the computer science student, and to the compiler writer. The book can also be used to supplement a regular textbook in a graduate or senior level course in computer architecture. The book looks at the overall design of the Cray X-MP and then explores the operation of the machine by looking at detailed timings of various instructions and code segments. It examines such issues as instruction issues and buffering, handling of jump instructions, use of registers to hold intermediate results, memory conflicts resulting from vectorization, optimal vectorization of multiple statement loops, and synchronization problems with multi-tasking. Detailed Gantt charts are provided to guide the reader through the timing issues.

Discover today's quick, practical, proven guide to overcoming "killer" management problems and succeeding brilliantly as a leader! Unlike other management books, The Truth About Managing People, Fourth Edition is 100% practical and completely based on tested evidence, not mere anecdote or opinion. Top management author Stephen P. Robbins has distilled thousands of research studies, meta-analyses, and Big Data investigations into a set of 63 proven, tested solutions for today's make-or-break management challenges. Each solution is presented quickly and concisely, in just 2-3 pages, so you can absorb them fast, and use them immediately. Robbins' fully updated truths cover every key aspect of management, including hiring the right people and building winning teams; designing high-productivity jobs and rewarding the right behaviors; managing diversity, change, conflict, turnover, and staff cuts; overcoming self-serving bias, groupthink, and digital distractions, and much more. This edition adds nine all-new chapters, covering the crucial importance of people skills, building emotional intelligence, loyalty expectations, employee engagement and mentoring, managing face-to-face vs. virtual teams, overcoming the downsides of teams, handling unacceptable workplace behavior, promoting creativity and innovation, and more. Whatever your management role, Robbins has compiled indispensable practical truths you can and will apply, every single day.

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For courses in organizational behavior. A streamlined presentation of key organizational behavior concepts Currently in use at more than 500 colleges and universities worldwide, Essentials of Organizational Behavior, 15th Edition teaches students how to communicate and interact within organizations. The text uses real-world scenarios and offers comprehensive coverage of key organizational behavior concepts that resonate with students - making each lesson engaging, relevant, and easy to absorb. With updated research and examples, and the integration of contemporary global issues, readers can apply what they've learned to their own education, future career plans, and other organizational endeavors.

For courses in organizational behavior. A streamlined presentation of key organizational behavior concepts Essentials of Organizational Behavior teaches readers how to communicate and interact within organizations, through real-world scenarios. The text offers comprehensive coverage of key organizational behavior (OB) concepts, making each lesson engaging and easy to absorb. Readers can use the book's concepts to apply what they've learned to their own education, future career plans, and other organizational endeavors. Currently used at more than 500 colleges and universities worldwide, Essentials of Organizational Behavior serves as a popular resource so readers can learn and understand the most important concepts in OB. With updated research and the integration of contemporary global issues, the 14th Edition focuses on the most relevant OB concepts that resonate with readers. Also available with MyLab Management MyLab (TM) Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Management does not come packaged with this content. Students, if interested in purchasing this title with MyLab Management, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Management, search for: 0134639596 / 9780134639598 Essentials of Organizational Behavior Plus MyLab Management with Pearson eText -- Access Card Package 0134523857 / 9780134523859 Essentials of Organizational Behavior 0134527275 / 9780134527277 MyLab Management with Pearson eText -- Access Card -- for Essentials of Organizational Behavior

An applied approach to developing and practicing interpersonal skills.
By developing and practicing the material in "Training in Interpersonal Skills, " readers can learn how to build productive relationships for any situation. This text also helps readers master the skills necessary for personal and organizational effectiveness such as self-management, communication, teaming, and problem solving.
The sixth edition includes several new pedagogical tools-such as self-assessment quizzes, exercises, cases, etc.-and information on the importance and usage of social networking.