For undergraduate principles of marketing courses. Everything
students need to know to develop their 'management sense' and be
successful Fundamentals of Management covers the essential concepts
of management by providing a solid foundation for understanding the
key issues facing managers and organisations. The 11th Edition
maintains a focus on learning and applying management theories,
while now also highlighting opportunities to develop the skills in
high demand by today's employers. Fundamentals of Management offers
an easy-to-understand, straightforward, and realistic approach to
what works for managers and what doesn't - with the ultimate goal
to help students be successful in their careers.
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