This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

Since the first edition of the title, ecotourism has become a major phenomenon in tourism and society in many countries and regions throughout the world. The profusion of experiences has generated a variety of means of theorizing, analysing and marketing ecotourism, all that have yet to be encompassed in one book. Ecotourism fills the gap by synthesising the changes in thinking and society over the last decade. This third edition has been fully revised and updated to include: updated chapters addressing modern thought and discourse, including neoliberalism, consumer culture and quality management in the ecotourism industry; critical analysis drawn from a range of theoretical frameworks, which models and advances the thinking in ecotourism towards a socio-geographical analysis; new and international case studies from emerging markets such as China and Brazil. Providing a critical introduction to the analysis of tourism from a sociological and geographical perspective, the title is essential reading for higher-level and graduate students and researchers in tourism, sociology and geography. It will also be of interest to environmental groups and practitioners.

Since the first edition of the title, ecotourism has become a major phenomenon in tourism and society in many countries and regions throughout the world. The profusion of experiences has generated a variety of means of theorizing, analysing and marketing ecotourism, all that have yet to be encompassed in one book. Ecotourism fills the gap by synthesising the changes in thinking and society over the last decade. This third edition has been fully revised and updated to include: updated chapters addressing modern thought and discourse, including neoliberalism, consumer culture and quality management in the ecotourism industry; critical analysis drawn from a range of theoretical frameworks, which models and advances the thinking in ecotourism towards a socio-geographical analysis; new and international case studies from emerging markets such as China and Brazil. Providing a critical introduction to the analysis of tourism from a sociological and geographical perspective, the title is essential reading for higher-level and graduate students and researchers in tourism, sociology and geography. It will also be of interest to environmental groups and practitioners.

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.