The Business Owner's Creative Guide For Increasing Sales & Profitability, is jam packed with useful and practical marketing insights and strategies that are being successfully applied with absolutely spectacular results, by the upper crust of marketing leaders within the direct response industry all over the world today. Companies like Agora, Boardroom, Forbes, Kiplinger and numerous others together with an elite group of astute independent marketers, are generating millions of dollars in profits year in and year out, using the same tactics and applications you're about to discover here. In fact, these giants of industry use these proven strategies to drive sales and rack up record profits over and over again. And they do it year after year online and offline, irregardless of economic conditions. The good news is...You can immediately apply them to your business today and then stand back as your market share and profits explode! Renowned direct response marketer Jay White has this to say about the The Business Owner's Creative Guide For Increasing Sales & Profitability "Richard's marketing insights are like a breath of fresh air. His past experience as a marketing professional in the corporate world gives him a unique perspective into the direct response model, one that can quickly turn your business into a profit center. If you're struggling to effectively market your products and generate massive sales, you gotta read this!" Jay White AutoresponderApprentice.com For those of you who take this information to heart and run with it, you can expect to not only see a dramatic increase in conversions, leads and ultimately profits...but you may very well inherit and fast track all that comes from a job well done. Namely promotions, salary increases, recognition, professional respect and finally...a deep sense of personal satisfaction which frankly money cannot buy or replace. At the end of the day if your aim is to: Convert more of your website visitors into buyers, and improve how your company markets on the Internet...You'll find the 'how-to' steps in this guide! If you want to know how to recession proof your business...You will find the answers in this guide! If you want to generate an on-going stream of new customer leads...You'll discover how to do exactly that in this guide! If you want to build customer loyalty and repeat business - You simply follow the steps laid out in this guide! If you want to sell more products for less and increase sales revenues and reduce costs, thus increasing your ROI, profits, and market share - You will discover exactly what you must do in this guide! If you need publicity and powerful advertising that attracts and compels consumers into action in print, on-line and or over the airwaves - You will find the answers in this guide! If you need to drive more traffic to your website, into your store, office, retail outlet or whatever business you're in - You'll discover the secrets here in this guide! And if you want to double and triple your sales and leave your competition dead in the water ...Study and follow the strategies and recommendations in each chapter of this guide!

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.