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`The Secrets of High Growth Businesses' is based on the findings
from the B2BGrowth authors combined experience of over 1000 SME
Business Growth coaching and consultancy projects. Using their vast
experience they set out to explain what differentiates High Growth
Businesses from all the rest and what the common attributes and
behaviours of High Growth Businesses are that others can learn from
and replicate. The B2BGrowth authors have defined what they see as
the nine common attributes and behaviours found in a large number
of SME High Growth Businesses. They have then described these as
'The 9 High Growth Shifts' that any business could take in order to
significantly improve their High Growth potential. The book works
through each of `The 9 High Growth Shifts' in turn explaining what
each Shift actually is and the benefits of making it.
"My Marketing Isn't Working" is a concise introduction to Strategic
Marketing for B2B companies. It states that ineffective marketing
is the most common reason given by companies struggling with
business growth. It explains how these companies are usually over
focused on marketing communications and ignore the more strategic
aspects of marketing that underpin marketing success. It encourages
a market-led business philosophy and introduces the MASC(TM)
business model to achieve this. It covers the 8 common causes of
poor results from marketing and a self-assessment quiz enables you
to quickly identify your own business's weaknesses. It then
provides 5 key secrets of how to use marketing more strategically
to achieve higher levels of business growth. The book is based on
the personal experience of the authors who are both Marketing and
Business Growth Consultants and registered Expert Coaches. They
have advised and supported many hundreds of companies on successful
business growth projects.
Describes the practices and principles of twelve-step programs, how they can be used in dealing with such problems as alcoholism and drug addiction, and how to get involved in them.
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