"My Marketing Isn't Working" is a concise introduction to Strategic
Marketing for B2B companies. It states that ineffective marketing
is the most common reason given by companies struggling with
business growth. It explains how these companies are usually over
focused on marketing communications and ignore the more strategic
aspects of marketing that underpin marketing success. It encourages
a market-led business philosophy and introduces the MASC(TM)
business model to achieve this. It covers the 8 common causes of
poor results from marketing and a self-assessment quiz enables you
to quickly identify your own business's weaknesses. It then
provides 5 key secrets of how to use marketing more strategically
to achieve higher levels of business growth. The book is based on
the personal experience of the authors who are both Marketing and
Business Growth Consultants and registered Expert Coaches. They
have advised and supported many hundreds of companies on successful
business growth projects.
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