100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests, suggestions, and commands. For each technique, the authors explore the idea behind it, what empirical research says about it, and what the psychological mechanism behind its effectiveness is, aka, why it works. The techniques included span across multiple areas in people's everyday lives, ranging from business negotiations, managements, marketing, and close relationships, to people's behavior in public as well as in their private sphere. Covering research from the 1970s to the present day, the book describes techniques of social influence with the purpose of provoking certain behaviors, such as convincing an individual to donate to a charity or purchase a certain product. By exclusively focusing on techniques influencing human behaviors, rather than beliefs, biases, or emotions, the authors show how humans can be reliably convinced to behave in a certain way in a huge range of situations and contexts. Rather than being based on anecdotal evidence or legends of famous people, the authors have only included techniques that have been proven to be effective through scientific research. With each technique described in an engaging manner, this is ideal reading for students and academics in fields such as social psychology, leadership, marketing, sociology, management, and communication. It will also appeal to professionals who need to influence others, and any readers who desire a better and more contemporary understanding of how people interact and influence others on a daily basis.

100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests, suggestions, and commands. For each technique, the authors explore the idea behind it, what empirical research says about it, and what the psychological mechanism behind its effectiveness is, aka, why it works. The techniques included span across multiple areas in people's everyday lives, ranging from business negotiations, managements, marketing, and close relationships, to people's behavior in public as well as in their private sphere. Covering research from the 1970s to the present day, the book describes techniques of social influence with the purpose of provoking certain behaviors, such as convincing an individual to donate to a charity or purchase a certain product. By exclusively focusing on techniques influencing human behaviors, rather than beliefs, biases, or emotions, the authors show how humans can be reliably convinced to behave in a certain way in a huge range of situations and contexts. Rather than being based on anecdotal evidence or legends of famous people, the authors have only included techniques that have been proven to be effective through scientific research. With each technique described in an engaging manner, this is ideal reading for students and academics in fields such as social psychology, leadership, marketing, sociology, management, and communication. It will also appeal to professionals who need to influence others, and any readers who desire a better and more contemporary understanding of how people interact and influence others on a daily basis.

* Aims to revive the field study method and demonstrate the importance of studying the behaviour of subjects in real-life, rather than laboratory conditions while complying with the current methodological and ethical standards * Examines the advantages and limitations of the field study method, whilst offering practical guidance on how it can be used in experiments now and in the future * Suitable for graduate and undergraduate students taking courses in methodology, and researchers looking to use field study methods in their research

This rich volume explores the complex problem of obedience and conformity, re-examining Stanley Milgram's famous electric shock study, and presenting the findings of the most extensive empirical study on obedience toward authority since Milgram's era. Dolinski and Grzyb refer to their own series of studies testing various hypotheses from Milgram's and others' research, examining underlying obedience mechanisms as well as factors modifying the degree of obedience displayed by individuals in different situations. They offer their theoretical model explaining subjects' obedience in Milgram's paradigm and describe numerous examples of the destructive effect of thoughtless obedience both in our daily lives as well as in crucial historical events, stressing the need for critical thinking when issued with a command. Concluding with reflections on how to prevent the danger of destructive obedience to authority, this insightful volume will be fascinating reading for students and academics in social psychology, as well as those in fields concerned with complex social problems.

This rich volume explores the complex problem of obedience and conformity, re-examining Stanley Milgram's famous electric shock study, and presenting the findings of the most extensive empirical study on obedience toward authority since Milgram's era. Dolinski and Grzyb refer to their own series of studies testing various hypotheses from Milgram's and others' research, examining underlying obedience mechanisms as well as factors modifying the degree of obedience displayed by individuals in different situations. They offer their theoretical model explaining subjects' obedience in Milgram's paradigm and describe numerous examples of the destructive effect of thoughtless obedience both in our daily lives as well as in crucial historical events, stressing the need for critical thinking when issued with a command. Concluding with reflections on how to prevent the danger of destructive obedience to authority, this insightful volume will be fascinating reading for students and academics in social psychology, as well as those in fields concerned with complex social problems.

* Aims to revive the field study method and demonstrate the importance of studying the behaviour of subjects in real-life, rather than laboratory conditions while complying with the current methodological and ethical standards * Examines the advantages and limitations of the field study method, whilst offering practical guidance on how it can be used in experiments now and in the future * Suitable for graduate and undergraduate students taking courses in methodology, and researchers looking to use field study methods in their research