* Aims to revive the field study method and demonstrate the
importance of studying the behaviour of subjects in real-life,
rather than laboratory conditions while complying with the current
methodological and ethical standards * Examines the advantages and
limitations of the field study method, whilst offering practical
guidance on how it can be used in experiments now and in the future
* Suitable for graduate and undergraduate students taking courses
in methodology, and researchers looking to use field study methods
in their research
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