100 Effective Techniques of Social Influence provides a
revolutionary look into the effectiveness of many techniques of
social influence, providing an overview of the ways in which people
use techniques to persuade others to meet various requests,
suggestions, and commands. For each technique, the authors explore
the idea behind it, what empirical research says about it, and what
the psychological mechanism behind its effectiveness is, aka, why
it works. The techniques included span across multiple areas in
people's everyday lives, ranging from business negotiations,
managements, marketing, and close relationships, to people's
behavior in public as well as in their private sphere. Covering
research from the 1970s to the present day, the book describes
techniques of social influence with the purpose of provoking
certain behaviors, such as convincing an individual to donate to a
charity or purchase a certain product. By exclusively focusing on
techniques influencing human behaviors, rather than beliefs,
biases, or emotions, the authors show how humans can be reliably
convinced to behave in a certain way in a huge range of situations
and contexts. Rather than being based on anecdotal evidence or
legends of famous people, the authors have only included techniques
that have been proven to be effective through scientific research.
With each technique described in an engaging manner, this is ideal
reading for students and academics in fields such as social
psychology, leadership, marketing, sociology, management, and
communication. It will also appeal to professionals who need to
influence others, and any readers who desire a better and more
contemporary understanding of how people interact and influence
others on a daily basis.
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