Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.

The Art of Defiance is an ethnographic portrait of how graffiti writers see their city and, in turn, how their city sees them. It explores how becoming a graffiti writer helps disenfranchised urban citizens negotiate their cultural identities, build their social capital and gain a voice within an urban environment that would prefer they remain quiet, passive and anonymous. In order to both demystify and complicate our understanding of the practice of graffiti writing, this book pushes past the narrative that links the origins of graffiti to criminal gangs and instead offers a detailed portrait of graffiti as a rich urban culture with its own rules and practices. To do so, it examines the cultural history of graffiti in Philadelphia from the early 1970s onward and explores what it is like to be a graffiti writer in the city today. Ultimately, Tyson Mitman aims to humanize graffiti writers and to show that what they do is not merely destructive or puerile, but, rather, adds something important to the urban experience that is a conscious and deliberate act on the part of its practitioners.