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Understanding American Business Jargon - A Dictionary, 2nd Edition (Hardcover, 2nd Revised edition)
Loot Price: R2,294
Discovery Miles 22 940
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Understanding American Business Jargon - A Dictionary, 2nd Edition (Hardcover, 2nd Revised edition)
Expected to ship within 18 - 22 working days
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Business and culture are inextricably linked, each reflecting and
reinforcing trends in the other. In Understanding American Business
Jargon, W. Davis Folsom captures the essence of both by focusing on
the terms and phrases that make up our business vocabulary. From
"AAA" to "Zombie Bonds," Folsom takes us on a tour of over 2500
concepts that cover the spectrum of business-speak. In this fully
revised, updated, and expanded edition, Folsom captures the spirit
of business in the new millennium, with such colorful terms as
"adhocracy," "Dilbert principle," "hyperlink," "traction," and
"viral marketing." Each term is succinctly defined and described in
context, and many are illustrated with quotations from the popular
press. Including slang, acronyms, a bibliography, an introduction
that discusses recent trends in business language, and
cross-referenced throughout, Understanding American Business Jargon
is not only a handy reference for any businessperson, student, or
researcher, but an entertaining glimpse into our constantly
evolving business culture.
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