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Metaphorical Conceptualizations - (Inter)Cultural Perspectives (Hardcover): Ulrike Schroeder, Milene Mendes de Oliveira,... Metaphorical Conceptualizations - (Inter)Cultural Perspectives (Hardcover)
Ulrike Schroeder, Milene Mendes de Oliveira, Adriana Maria Tenuta
R4,079 Discovery Miles 40 790 Ships in 12 - 17 working days

The book deals with the important shift that has been heralded in cognitive linguistics from mere universal matters to cultural and situational variation. The discussions examine cognitive and cultural linguistics' theories in relation to the following areas of research: (i) metaphorical conceptualization; (ii) the influence of culture on metaphor, metonymy and conceptual blends; (iii) the impact of culture and cognition on metaphorical lexis; (iv) the interface of pragmatics and cognition when metaphor is studied in situ, that is, in face-to-face as well as in virtual multimodal interaction; (v) the application of insights from metaphorical conceptualizations to language teaching, and (vi) recent methods for revealing (inter)cultural metaphorical conceptualizations (corpus-based approaches, gesture studies, etc.). The book brings together cognitive, functional, and (inter)cultural approaches.

Multimodal Communication in Intercultural Interaction (Hardcover): Ulrike Schroeder, Elisabetta Adami, Jennifer... Multimodal Communication in Intercultural Interaction (Hardcover)
Ulrike Schroeder, Elisabetta Adami, Jennifer Dailey-O'Cain
R3,591 Discovery Miles 35 910 Ships in 12 - 17 working days

This collection brings together a range of perspectives on intercultural communication in multimodal interaction, bridging cognitive, social and functional approaches toward promoting cross-disciplinary dialogues and taking research at the intersections of these fields into new directions. The volume brings together conversationalist, socially-oriented, cognitive, and sensory approaches in considering culture as a dynamic construct, co-constituted and (re)negotiated between participants in interaction, and filtering it through a multimodal lens, drawing on a range of examples, such as educational settings or online video platforms. Each chapter offers a unique perspective on 'culture' and 'intercultural' while also situating their own definitions of these labels against those of the other chapters. Taken together, the chapters form a fluid conversation on the nature of intercultural encounters in today's globalized world, as digital environments intertwine with the physical mobility of people, encouraging researchers across these fields to adopt a more holistic multimodal perspective to approach intercultural interaction. This book will be of interest to students and scholars in intercultural communication, multimodality, sociolinguistics, cognitive and interactional linguistics, and semiotics.

Informatikkultur Neu Denken - Konzepte Fur Studium Und Lehre - Integration Von Gender Und Diversity in Mint-Studiengangen... Informatikkultur Neu Denken - Konzepte Fur Studium Und Lehre - Integration Von Gender Und Diversity in Mint-Studiengangen (English, German, Paperback, 2014 ed.)
Carmen Leicht-Scholten, Ulrik Schroeder
R1,192 Discovery Miles 11 920 Ships in 10 - 15 working days

Mit dem Projekt IGaDtools4MINT wurde angestrebt, die Interdisziplinaritat, die Anwendungsbezogenheit und die grosse Bedeutung der Informatik fur Entwicklungen, von denen Menschen auf der ganzen Welt profitieren konnen, starker in die Curricula zu integrieren, um die Wichtigkeit der Teilhabe an diesen Entwicklungen zu demonstrieren sowie die Attraktivitat des Studienfachs fur verschiedenste Studierende weiter zu steigern. Zudem soll durch gezielte Massnahmenentwicklung der Anteil von Frauen und anderen bislang unterreprasentierten Gruppen in der Informatik erhoht und die Studienabbruchquoten nachhaltig gesenkt werden. Langfristig soll dadurch eine Offnung der Fachkultur Informatik erreicht werden."

Brasilianische Und Deutsche Wirklichkeiten (German, Paperback, 2003 ed.): Ulrike Schroeder Brasilianische Und Deutsche Wirklichkeiten (German, Paperback, 2003 ed.)
Ulrike Schroeder
R1,938 Discovery Miles 19 380 Ships in 10 - 15 working days

Ulrike Schroder zeigt, wie sich Wirklichkeitsauffassungen, Sprechstil und Kulturgeschichte wechselseitig bedingen. Zentrale These ist, dass die Wirklichkeiten, in denen wir leben, kommunikativ erzeugt sind, so dass es, bedingt durch die unterschiedlichen Standorte, von denen aus Menschen kommunikativ handeln, auch zu verschiedenen Wirklichkeitskonstrukten kommt."

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